A snapshot of the role

We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts; and support the development of Weber Shandwick’s wider influencer proposition across the UK.

What you’ll be doing

• Support with the design and execution of earned-first influencer marketing strategies that align with client objectives, cultural trends and audience behaviours.
• Identify and analyse the right mix of influencers for our clients.
• Support with the development of campaign frameworks to ensure audience resonance and authenticity.
• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision-making.
• Cultivate strong relationships with influencers and their management teams.
• Developing briefing documents, hosting briefing calls and coordination activation to ensure seamless execution of deliverables.
• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.
• Analysing and measuring the performance of influencer campaigns and refining strategies, delivering actionable insights to clients.
• Staying ahead of cultural and digital trends.
• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes.
• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.
• Effectively support with management of client influencer budgets.
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients.

Who are you?

• The job requires prior experience as a Senior Associate working on integrated influencer campaigns; ideally in an agency environment.
• Demonstrated success in managing influencer collaborations (both paid and organic).
• Understanding of influencer marketing in the context of PR and earned media.
• Has experience working in PR or marketing, with an understanding of the wider media landscape.
• Self starter with confidence in outreach and discussions with influencer agents.
• Possessing a thorough knowledge of social media platforms and their optimal techniques.
• Experience in using data and analytics-focused tools to identify influencers and measure campaign results.
• Possessing strong communication and negotiation abilities.
• Possesses skills in data analysis and providing insights to inform campaign optimisation.
• Has a creative mindset.
• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns.
• Has successfully managed budgets for campaigns, including influencer campaigns.
• A team player who thrives in collaborative, cross-functional environments.

Core Benefits

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Flexible public holidays
• Inclusive and invisible health policies
• Season ticket loan
• Long service bonus
• Enhanced family leave

The office

We encourage employees to spend 2-3 days in the office each week, with Tuesday and Thursday as our traditional anchor days where the majority of the team will be in. It’s a great time to join as at the end of this month, we will be moving to a brand new office space set in the heart of Spinningfields, offering the perfect place to collaborate, be creative, get your head down and spend time with your colleagues. It includes:

• A beautiful residential office in a vibrant co-working space
• A plethora of work spaces – from break out areas, to small meeting rooms to beautiful board rooms – and even a studio
• An on-site gym, coffee shop, an award-winning bar, bike storage, coworking community and member events
• Take advantage of our fully stocked in-office drinks fridge
• Plenty of great food and shopping options nearby means you are spoilt for choice
• Our UK network means there is often the chance to visit our offices in London, Glasgow and Edinburgh as/when needed

Note from the Talent Team

We appreciate the time it takes to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, you have not been successful on this occasion and we wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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