Insight Lead - Castrol Europe
New Today
As the Insights Lead, you will oversee the insights and intelligence agenda within Castrol Europe and be responsible for ensuring a deep internal understanding of our customers (including industrial), channels, and consumers. You will champion the voice of the customer and consumer and deliver insights & intelligence to support Castrol Europe.
Your work will play a crucial role in delivering strategic and actionable insights to the PU, Networks of Excellence (NoEs) and the wider business, ensuring all business decisions are informed by relevant data and insight. You will implement required key research projects and work closely with the wider I&I Insights team and the hub to ensure accuracy of insights that contribute to strategic planning and decision-making. Your role will be essential in supporting the Marketing organisation and the wider business to improve their use of data and insight to deliver better customer and business outcomes.
Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.
Role Responsibilities
- Responsible for owning and leading the delivery of the insight strategy for the Castrol Europe PU.
- Provide B2B and B2C insights, data & intelligence for regional marketing strategy & projects by leading ad hoc research projects in support of strategy.
- Coordinate insight activities and provide actionable customer and consumer insights and intelligence gained from primary research and other sources to influence decision-making processes.
- Analyse and collate data, in collaboration with the Hub, to deliver accurate and meaningful insights that inform strategy for both B2C and B2B customers. Oversee the relationships with 3rd party data providers to the business (E.g. GFK, GIPA etc.).
- Support the delivery of key research projects, ensuring findings are well-organised, aligned with business objectives and deliver meaningful insights for both B2C and B2B customers.
- Contribute to providing strategic direction and recommendations based on customer and market insights.
- Contribute to the monitoring of brand health metrics and customer segmentation initiatives.
- Management of the Castrol Europe Research budget. Create regular budget reports to help monitor spending against activities.
- Continuously monitor advancements in market research methodologies, insights practices, and new technologies.
- Support the Marketing organisation and the wider business to improve their use of data and insight to deliver better outcomes through ongoing support, coaching and mentoring.
- Responsible for delivering actionable insights that meaningfully contribute to the team achieving KPIs of optimising ROMI, CLV, and channel effectiveness across B2B, B2C and B2B2C marketing activities.
Role Requirements
- Solid experience in Market research, analytics and data to generate actionable insights, preferably in a multi-national matrix organisation
- Excellent project management experience
- Strong finance and performance management experience
- Substantial experience in B2B and B2C marketing
- Substantial experience of working with agencies across multiple channels and countries
- Experience of working in a matrix organization with complex interfaces
- Familiarity with research methodologies and reporting frameworks.
- Excellent attention to detail and ability to ensure the accuracy of insights.
- Strong communication and teamwork skills to support collaboration across teams.
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees' lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits!
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement
No travel is expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Agility core practices, Analytical Thinking, Brand Management, Commercial Acumen, Communication, Creativity and Innovation, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer value proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital fluency, Generating customer insights, Loyalty Management, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector, market, customer and competitor understanding, Sustainability awareness and action, Using market research effectively
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks. #J-18808-Ljbffr
- Location:
- Sunbury-On-Thames, England, United Kingdom
- Salary:
- £60,000 - £80,000
- Category:
- Management & Operations