Responsibilities

• Drive the learning and experimentation agenda for a new physical/digital play proposition – Work closely with design, UX, platform, and engineering to identify project priorities and research needs, define and plan a learning agenda, and drive all research activities, from development to launch.

• Execute both qualitative and quantitative research – we do much of our research in-house so we’re looking for a well-rounded, mixed-method researcher. Can you moderate co-creation sessions with kids one day, then script and analyze a survey the next? You’ll design, manage, facilitate and analyze all agile research in-house!

• Spearhead Desirability by ensuring kids are at the heart of strategy and design – Embed the voice of the consumer, their needs, attitudes, behaviors, perceptions, preferences, WTP, etc. into product and marketing strategy to ensure Desirability.

Qualifications

• UX/UI design research

• Digital/interactive technology and/or games

• Product/service innovation and experience

• Design Thinking Experimentation – Identifying risky assumptions, forming testable hypotheses, using metrics, running “in-market” experiments

• Synthesizing various data sources, like trends, customer insight, app data, sales data, etc.

• Crafting and communicating compelling, clear insight narratives that drive action and decision making

• Strategic mindset and data-driven decisions – applying data and insight to identify and size innovation opportunities, formulate product strategy, identify Key Value Proposition

As a person, we expect you to:

• Have a natural curiosity about people – their perceptions, attitudes, behaviors and emotions

• Show strong social, collaboration and communication skills

• Possess ability to work independently and identify critical and highest impact tasks

• Be self-confident, with a problem solver and “do-er” attitude

• Demonstrate highly developed ability to take the lead, think critically, challenge the brief and voice your opinion

• Take an interest in toys, games and play experiences, as well as digital experience like gaming

What’s in it for you?

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

• Colleague Discount – We know you\'ll love to build, so from day 1 you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you\'ll be rewarded through our bonus scheme.

• Workplace – When you join the team you\'ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO team today.