Overview

Join to apply for the Lead Product Marketing Manager, OTC & Prime role at Kraken.

Kraken is a fully remote company with Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space.

The opportunity

Focusing specifically on OTC & Prime, you will play a critical role in advancing product strategy, helping to position Kraken as the end-to-end platform of choice.

Responsibilities

• Contribute to the OTC and Prime product vision and roadmap: Partner closely with cross-functional teams to shape and execute the OTC & Prime product vision and roadmap. Use customer and market insights to influence strategic direction and ensure we’re focused on delivering the highest value to our users.
• Lead product launches: Drive the go-to-market strategy for new product and feature launches. Define and track success metrics such as trading and lending volume growth and client retention to measure the impact of product initiatives.
• Elevate the existing product portfolio: Evaluate the performance and positioning of existing products to identify areas of opportunity across OTC trading and lending, custody, and staking.
• Craft and evolve product value narratives: Own the development of compelling product positioning, messaging, and packaging strategies that clearly articulate value to our target audiences.
• Drive sales enablement: Lead the creation and delivery of sales enablement materials and messaging strategies in collaboration with Sales, Marketing, and Product.
• Support Kraken’s ecosystem growth: Architect go-to-market efforts that expand Kraken’s footprint globally. Leverage partnerships, integrations, and product-led growth initiatives to increase adoption and drive customer expansion and retention.
• Be a market and customer expert: Conduct deep analysis of customer needs, competitor offerings, and market trends. Share insights regularly with internal teams and use them to inform marketing strategies, product direction, and competitive differentiation.
• Champion customer research and insight: Lead discovery and validation work through focus groups, panels, surveys, and user interviews to understand why and when clients choose OTC trading and lending, what risk factors impact behavior, and how experienced traders make platform decisions. Translate qualitative and quantitative insights into actionable marketing strategies that reflect our clients’ priorities and trading behavior.

Qualifications

• 7–10 years of product marketing experience, ideally in crypto, fintech, and/ or trading platforms, with a focus on serving professional, HNWI, and B2B audiences.
• Deep expertise in OTC trading and lending as well as Prime offerings — including user psychology, liquidity dynamics, order types, execution strategies, market microstructure — plus knowledge of integrated custody and staking solutions.
• Experience marketing to institutional and private client segments, with a strong grasp of their decision drivers and risk considerations.
• Proven success launching products and features using market, customer, and behavioral insights
• A customer-obsessed mindset with strong experience in positioning products to different user segments.
• Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.
• Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.
• Highly analytical and data-driven — comfortable navigating trading metrics to identify trends, uncover insights, and inform go-to-market decisions.
• Strategic thinker with strong execution skills—comfortable operating independently and in ambiguity.
• Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences.
• Passion for helping others grow—supports peers, mentors junior PMMs, and helps raise the bar for the team.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don\'t fully meet the listed requirements, especially if you\'re passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

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