Join to apply for the London and South Area Manager role at AFM - Association Française du Marketing

Join to apply for the London and South Area Manager role at AFM - Association Française du Marketing

The roleWe’re seeking an experienced Area Manager to oversee a portfolio of 16 Stores and Outlets across London and the South of the UK. Reporting to the Head of Retail, you’ll be responsible for providing strong leadership, clear direction, and ongoing motivation to store management teams to help achieve net sales and profitability targets. You’ll also play a key role in ensuring each store delivers an exceptional, luxury customer experience by effectively leveraging company tools and resources. This is a field-based role, typically involving store visits four days per week, with one day dedicated to administrative work from home or a designated office.

What You Will Do

• Provide leadership and direction to store management teams, inspiring them to align with the company vision and deliver on sales, business profit, and customer experience.
• Manage and motivate store teams to deliver their KPIs through coaching, performance management, and clear target setting.
• Develop store management teams and individuals through regular visits and conversations—observing performance, identifying areas for improvement, and facilitating growth using the resources available within MB, including colleagues and the DLA.
• Create tailored strategies for each store to drive sales, based on team strengths and opportunities, and covering market trends, customer base, local marketing and events, visual merchandising, and competition.
• Proactively manage recruitment, onboarding, and succession planning to minimize vacancies and attract talented individuals to the business.
• Coach and reinforce retail fundamentals, including customer service, visual merchandising, payroll, and cost management.
• Hold regular team meetings to communicate company objectives, track progress, and highlight short-term milestones necessary for each store to contribute to overall goals. Use these sessions to gather feedback and help influence central functions on issues impacting store performance and ability to deliver sales and business profit.
  
  

• A competitive salary and bonus structure
• 50% staff discount to use on all of your favourite Molton Brown products
• 25 days holiday + Bank Holidays
• A day off for your birthday!
• Free product allocation every quarter up to 5 Molton Brown eligible items!
• Access to discounts/cashbacks from high street retailers
• Enhanced family leave
• Private Medical / Healthcare Plan
• Wellbeing Support
• Season Ticket Loans / Cycle To Work Scheme
• Company Pension Scheme
• Ongoing development and the opportunity to enhance your skills
• A company where your voice will be heard and your opinion matters!
• Exclusive access to our e-Learning platform (including access to qualifications, certifications and memberships)
  
  

• Educated to A-Level standard, ideally with a degree
• Minimum 5 years’ experience in retail, with at least 3 years in a senior store management or equivalent role (e.g. Retail Operations, Training, or Visual Merchandising)
• Proven track record in people and team management over 3+ years
• Strong leadership and people development skills
• Excellent team player and communicator
• Commercially aware with a customer-first mindset
• Organised, with good planning and time management
• Decisive and able to manage long-term objectives
• Basic Excel proficiency
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Advertising Services

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