Senior Digital Marketing Manager – Manchester

Mission Mars is an award‑winning, fast‑growing hospitality group with over 1,600 team members across more than 40 locations – including Albert Hall, Albert’s Schloss, Albert’s Schenke, and Rudy’s Napoletana. Voted a World Class place to work by Best Companies in 2024, we’re scaling quickly with new venues opening every month.

Position Overview

• Salary: £40k‑£45k + bonus
• Full‑time, hybrid in the UK
• Reports to: Senior Brand Manager
• Location: Manchester, UK

Key Responsibilities

Digital Strategy & Execution

• Own and evolve the digital strategy across CRM, web, and paid media.
• Lead campaign planning for priority moments such as Oktoberfest and Christmas.

CRM & Audience Growth

• Own CRM strategy and execution using Atreemo.
• Build targeted email programmes to drive booking frequency and customer value.
• Develop guest lifecycle journeys.

Performance Marketing

• Manage paid channels with agencies (Meta, Google, PMAX) to drive traffic, bookings, and revenue.
• Build structured test‑and‑learn activity; optimise ROI and CPA.
• Hold agencies to commercial and reporting expectations.

Digital Trading & Web

• Own website performance; continuously improve conversion, UX, and SEO.
• Manage event pages, booking flows, and menu updates.
• Collaborate with operations to improve guest experience pre‑visit.

Analytics & Insight

• Build and maintain dashboards that track channel and campaign performance.
• Use insight to inform decisions and improve future activity.
• Communicate how digital contributes to commercial outcomes.

Leadership & Collaboration

• Champion digital best practice across the business.
• Support development of junior team members.
• Work closely with Senior Brand Manager, Ops, and Sales.

Skills & Experience

Must‑Have

• 5+ years digital marketing experience, ideally in hospitality or leisure.
• Hands‑on CRM experience using Atreemo.
• Proven experience with GA4 (reporting, analysis, attribution).
• Proven track record in performance marketing across Meta + Google.
• Agency management experience with commercial accountability.
• Strong data literacy (reporting, attribution, funnel analysis).
• Experience planning and executing integrated, multi‑channel campaigns.
• Comfortable working at pace across multiple venues and stakeholders.

Nice‑to‑Have

• Preferred experience with Collins, Toggle, and Wireless Social.

What’s In It For You

• Competitive salary + bonus scheme of up to 30% per annum (paid quarterly).
• Pension scheme.
• Loyalty bonus.
• 50% discount on food & drink at all Mission Mars venues.
• Free or discounted tickets to gigs and events at Albert Hall.
• Wellbeing support & employee assistance programmes.
• Vibrant, collaborative office culture with regular socials and events.
• Real opportunities for growth in a fast‑growing, ambitious business.

You will hear back from us within 7 days of application.

No agencies please.

At Mission Mars, we’re committed to an inclusive and accessible recruitment process for everyone. If you need any reasonable adjustments at any stage of your application or interview, just let us know on careers@wearemissionmars.com.