Overview

Location: Lincoln - Hybrid working, minimum 1 day a week in office. Interviews: w/c 13th October 2025. Salary £39,152 - £42,839 pro rata.

Do you want a unique opportunity to develop the creative direction of a life-changing service? Family Adoption Links (FAL) is seeking an experienced and passionate Marketing and Recruitment Officer to develop our regional marketing and communications strategy. This is your chance to shape the brand voice of a service that transforms lives—raising awareness, crafting compelling campaigns, and inspiring families to consider adoption. Experience in Marketing is essential with opportunities to develop skills in recruitment. FAL is a partnership of six local authorities: Rutland, Leicestershire, Leicester City, North Lincolnshire, Lincolnshire, and Northamptonshire Children’s Trust. We work together to provide inclusive, friendly, and high-quality adoption services to prospective adopters and families who have adopted.

Responsibilities

• Develop and lead FAL's regional marketing and communications strategy.
• Boost public awareness of adoption and promote FAL's vision and services across the partnership area.
• Design and deliver end-to-end recruitment campaigns that increase adopter enquiries and applications.
• Manage digital content and social media engagement with creativity and insight.
• Shape internal and external communications across local authorities/children's trusts.
• Provide strategic communications advice, including public and media relations.
• Use insight and data to refine messaging and campaign performance.
• Build strong relationships with regional colleagues, other RAAs, and stakeholders.
• A confident communicator with exceptional marketing and campaign planning skills.
• Able to balance creative vision with analytical insight.
• Collaborative and skilled at working across partnerships with competing demands and complexities.
• Sensitive to the complex and emotional nature of adoption.
• Being mindful, considered and proactive in respect of children who wait the longest for a permanent home.

Qualifications and experience

• Familiar with the needs of children in care and the adoption process (desirable).
• Passionate about achieving positive outcomes for children and families.
• Has a minimum of 1 year of marketing experience, including work with children, young people and vulnerable adults; and commitment shared by staff and volunteers.

Working arrangements

We are a Smarter Working Employer. Hybrid working will be a feature of this role. You will be given a nominated contractual work base and will be required to commute to this base when necessary. Working arrangements will be discussed as part of the appointment process. Our technology platform and equipment enable remote connection and collaboration. You should have good connectivity, and we will discuss during recruitment if support is needed.

Fluency Duty

In accordance with Part 7 of the Immigration Act 2016 (Fluency Duty), the ability to converse at ease with customers and provide advice in accurate spoken English is essential for the post.

What we value

• Team Spirit: Collaboration is key to our success
• Care: We care about the people we work with and provide services to
• Resilience: The role has its challenges but you will have a supportive team
• Openness: We encourage sharing ideas and asking for help
• Kindness: We believe in caring for ourselves and each other

Our Offer

• Competitive salary
• Contributory pension scheme
• Comprehensive benefits including discount schemes & cycle to work
• Flexible working options
• Generous annual leave entitlement (with option to buy more)
• Career development and progression opportunities