Marketing Automation Specialist – Covenco

Responsibilities

• Take a lead in the management of our HubSpot marketing automation CRM, ensuring its optimal configuration and use for lead nurturing, segmentation, and automated campaigns.
• Design, build, and continuously refine automated lead nurturing sequences and trigger-based campaigns to improve lead quality and conversion rates.
• Monitor, analyse, and optimise lead performance across channels, including email marketing, SDR outreach, Google Ads (PPC), paid online advertising, and webinar events, identifying areas for improvement.
• Develop and maintain robust reporting dashboards to track lead volume, velocity, quality, and conversion rates, providing clear lead attribution insights and demonstrating ROI.
• Ensure data accuracy within the CRM, develop advanced segmentation strategies, and build targeted lists to support highly personalised campaigns.
• Work closely with sales and business development (SDR) teams to ensure seamless lead handovers, gather feedback, and align marketing automation efforts with sales pipeline requirements.
• Provide technical expertise and support for campaign deployment, ensuring all elements are tracked correctly for effective reporting and optimisation.
• Identify and implement process improvements within the marketing automation and lead management frameworks to enhance efficiency and effectiveness.

Qualifications

• Minimum of five years' demonstrable experience in B2B marketing, preferably in the IT industry (not essential) with a deep specialism in marketing automation and lead optimisation.
• Expert-level proficiency with HubSpot, including advanced automation, workflows, lead scoring, and reporting.
• Exceptional analytical skills with a proven track record in lead attribution, performance analysis, and data-driven decision making.
• Strong understanding of the lead generation funnel and experience optimising performance across various digital channels (PPC, paid media, email, webinars).
• Technically capable with an eye for detail, able to troubleshoot and improve marketing automation processes.
• A strategic thinker who can translate data insights into actionable optimisation strategies.
• Highly organised, self-motivated, and able to manage multiple projects simultaneously.
• A true team player with excellent communication skills, capable of fostering strong cross-functional relationships.
• Motivated by the generation of high-quality leads and opportunities and demonstrating clear business impact.

Requirements

• Must be resident in the UK.
• English as a primary language.
• Ability to commute to our Banbury office at least one day per week. This is a hybrid role, with most of the work conducted remotely.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Management and Manufacturing
• Industries: Technology, Information and Internet