Marketing Automation Executive – Ideagen

Location: Ruddington, Nottinghamshire, United Kingdom
Working Pattern: Hybrid – three days a week in the head office
Department: Marketing

Role Overview

Ideagen is looking for a talented Marketing Automation Executive to lead our marketing automation strategy. You will develop, execute and optimise multi‑channel campaigns using Salesforce, Pardot and other technology to drive lead generation, nurturing and ROI. This role sits at the intersection of marketing and technology, delivering data‑driven programmes that support our business growth.

Responsibilities

• Design, build and deploy Pardot‑based multi‑channel automation campaigns, including email, lead nurturing and customer journeys.
• Manage lead scoring models, progressive profiling and the lead lifecycle to improve conversion rates and sales efficiency.
• Maintain marketing database health, ensure GDPR compliance and execute strategic segmentation for targeted messaging.
• Track campaign performance using Pardot and Salesforce, providing dashboards and actionable insights to demonstrate ROI and effectiveness.
• Serve as the Pardot technical expert, managing integrations, troubleshooting issues and optimizing platform functionality.
• Collaborate cross‑functionally with content, design, product marketing, sales and IT teams to guarantee flawless campaign execution and system performance.

Skills & Experience

• Creative thinker with proactive problem‑solving skills across complex marketing workflows.
• High attention to detail and consistency across campaign assets, data management and reporting.
• Continuous improvement mindset – streamline workflows, enhance performance and drive measurable gains.
• Hands‑on exposure to marketing automation platforms and foundational understanding of campaign setup and execution.
• Familiar with Salesforce CRM, basic reporting and lead management functions.
• Proficient in Excel for data analysis, segmentation and reporting, including formulas and pivot tables.

About Ideagen

Ideagen is the invisible force behind many everyday safety systems. From keeping air‑traffic safe to ensuring food is safe and helping healthcare professionals deliver care, our software powers millions of people worldwide. We have offices all over the world and are building a future‑ready team where AI and innovative technology play a key role in how we work smarter.

Next Steps

If your application meets the requirements for this role, our Talent Acquisition team will contact you to guide you through the next steps. We value work‑life balance and welcome candidates seeking flexible arrangements – please let us know during the application process if you require reasonable adjustments. Contact us at recruitment@ideagen.com for any queries.