Marketing Insights & Data Analyst

Full-time, Permanent

Hybrid, central Edinburgh

£50,000 - £55,000

Excellent benefits including private medical & extra annual leave

The Organisation

The hiring organisation is a small yet well-established food & nutrition company. They are a direct to consumer outfit that offers their customers nutrition, independence, convenience, & consumer friendly business practices. At the heart of the company is a real ‘business for good’ ethos, with a desire to make people’s lives easier & healthier. With a recognisable brand & a decade of happy customers, they remain a mainstay in Edinburgh & throughout the UK.

The Job

• Unlock growth opportunities by transforming data into actionable insights
• Lead the development of dashboards & optimise campaign effectiveness
• Manage & optimise web content to improve search engines rankings & AI discoverability
• Perform marketing channel analysis to inform strategic decisions across the business
• Report & present to executive level
• The insights you are able to find from the data will directly impact how the business attracts, converts & retains customers (across web & SEO analytics, channel attribution, & customer journeys)

The Skillset / Experience

• Must have strong hands-on SQL skills & working with BI dashboards (PowerBI or Looker Studio ideal)
• Must have a strong grasp of digital marketing performance & ability to demonstrate that
• Must have experience with GA4 & Google Tag Manager (eg, advanced event tracking, custom triggers, and enhanced e-commerce configuration)
• Using ESP (eg, Mailchimp) to analyse campaign & customer behaviour
• SEO best practices & keyword research
• Create automated reporting frameworks
• A/B & multivariate testing

Essentially this role is an interesting mix of an e-commerce manager with strengths in data analytics.

Please apply with CV to be considered. More details will be provided during first conversation.

Our client is an equal opportunities employer & values the unique perspective a diverse workforce brings to what they do.

This job description should be seen as a guideline to the skillset & qualifications required. Your experience does not have to fit perfectly with every requirement (succesful candidates' are rarely a perfect match for every requirement). Please do still apply if you feel some of your experience could be relevant.