Overview

The Marketing Effectiveness team plays a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth. We provide advanced measurement analysis and consultancy that demonstrates how well media is working to drive business outcomes and helps clients optimise future media investment.

Responsibilities

• Co‑ordinating data collection for marketing effectiveness projects
• Carrying out the analysis, using advanced statistical techniques such as MMM, and ensuring results are robust and answer the client’s questions
• Writing up and presenting results of analysis to clients
• Supporting development of junior members of the team
• Supporting senior members of the team on new business opportunities
• Contributing to the development of new solutions and analytical approaches that keep us on the cutting edge of marketing science

Qualifications

• 3 years’ experience in data and analysis and designing approaches to answer ad‑hoc questions
• Knowledge of marketing effectiveness techniques like MMM and geo‑testing would be an advantage
• Excellent use of a mix of R, SQL, Python, Excel, PowerPoint and other approaches
• A good presenter with the ability to tell insightful stories with data
• Excellent team player and role model for other members of the team

Working Hours & Flexibility

Flexible working: hybrid model – three days in the office, two days working remotely. Standard working hours 9:30–17:30, but we offer flexibility around core hours to support individual needs.

Culture & Inclusion

Hearts & Science, part of Omnicom Media Group, is one of the fastest growing agencies. Our culture values challenging conventions, celebrating difference, collaboration and positivity. We are committed to supporting diversity, equity and inclusion, providing an environment where everyone can thrive.