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Job Description Summary

Job Description

JOB TITLE:Marketing Operations Manager, Merchant Services

LOCATION:Bristol / Leeds / London / Manchester

HOURS:Full-Time

WORKING PATTERN:Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, in the office.

About This Opportunity

Lloyds Bank Merchant Services supports a wide range of customer segments—from SMEs to enterprise clients—across various sectors and payment channels, including face-to-face, online, and telephone.

We’re now looking for aDigital Marketing Operations Managerto accelerate our demand generation programmes and lead the transformation of our growth marketing initiatives—supporting one of the fastest-growing areas within Lloyds.

Reporting to the Head of Marketing for Merchant Services, you’ll operate in a fast-paced, agile environment. With a strong data-driven approach, you’ll lead the digital transformation of how we engage with customers and attract new business.

This is a multifaceted role involving the implementation and management of MarTech systems, oversight of our website estate, and agile delivery of performance marketing initiatives. You’ll also shape and implement our digital infrastructure roadmap and build robust marketing reporting capabilities. Strong partner management skills are essential, as you’ll collaborate across multiple teams within Lloyds Banking Group to deliver integrated marketing solutions.

Responsibilities:

• Design, deliver, and manage a high-performing digital customer engagement and marketing infrastructure with a clear roadmap to scale pipeline growth and revenue.

• Lead the execution and monitoring of digital inbound campaigns, ensuring clear activation plans and measurable paths to revenue.

• Act as the technical lead linking marketing automation with CRM systems (e.g. Salesforce), ensuring seamless integration and data flow.

• Plan and deliver multi-channel campaigns—including organic and paid acquisition—while setting up customer engagement and lead nurture programmes aligned with best in class growth marketing methodologies.

• Collaborate across Merchant Services and wider LBG teams (e.g. Sales, Customer Success, Product, GTM Marketing, Brand and Digital) to deliver a cohesive and sharp demand generation strategy/plan.

• Develop and manage automated, personalised digital engagement journeys and cycles (e.g. welcome, retention, upsell) in partnership with customer engagement teams.

• Develop meaningful reporting dashboards by analysing metrics from multiple sources such as web, paid social, search, organic, campaigns, events, webinars, and more.

• Build a clear reporting structure with tools and processes to measure and communicate the impact of all marketing activities.

What You’ll Need

• Relevant experience in a SaaS-based scale-up environment with a strong focus on digital demand generation.

• Deep expertise in marketing operations; experience in commercial operations is a bonus.

• Proven expertise in performance marketing.

• Data-driven with the ability to translate sophisticated data into actionable insights and business reports.

• Ability to thrive in a matrix reporting structure and build cross-functional relationships.

About Working For Us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we’re committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme. We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days’ holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If you’re excited about joining our team, we’d love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.