Marketing Strategy Analyst

New Today

Leith, Edinburgh, Scotland, United Kingdom

Overview / About Us

We’re the Leith Agency - Scotland’s leading creative agency. We’re a bunch of creative, digitally minded, content-loving people working in the heart of ‘the world’s coolest neighbourhoods’.

We work across a number of digital formats and disciplines for a bunch of incredible clients, including the Scottish Government, ScotRail, The Famous Grouse, Nando’s and many more. We want Leith to be famous for digital and be the number one agency in Scotland for creative digital experiences. We see data and insight as a key driver in blending creative, strategic and analytical thinking and we have ambitious plans to grow the digital side of our business in 2025 and beyond.

Responsibilities

  • Working closely with colleagues in strategy, paid media and client service to provide support in data gathering, analysis and reporting, including:
    • Regular (weekly and monthly) marketing performance reports
    • Social media reviews
    • Data visualisation and dashboarding
    • Audience analysis
    • Competitor analysis
  • Taking responsibility for client deliverable deadlines.
  • Maintaining a high level of data accuracy, consistency, and attention to detail in all client-facing deliverables.
  • Proactive reviews of website analytics, social media data, and client competitor websites to help shape recommendations.
  • Data analysis and presentation using a range of formats, including Google and/or Microsoft packages.

Qualifications

  • You will have a minimum of 1 year of experience working within a digital or media agency or an in-house team.
  • Experience with Google Analytics.
  • Experience with Google Tag Manager.
  • Strong written and verbal communication skills.
  • A problem-solving personality, with the desire to help your colleagues.
  • An ambitious, proactive self-starter, comfortable in a fast-paced environment.
  • Experience with Google Looker Studio.
  • Experience in using Microsoft PowerPoint and/or Google Slides to formulate presentations.
  • Some knowledge of social media management platforms such as Meta, TikTok & Google Ads.

Benefits

  • Not to blow our own trumpet, but you’ll get to work at an award-winning agency with smart people who have a huge variety of skills.
  • Lovely offices in The Shore, Edinburgh and Canal Street, Manchester.
  • Flexible hours and opportunity to work from home.
  • Regular, company-wide learning sessions, meetups and talks.
  • Enhanced maternity/paternity leave and shared parental leave.
  • Pension plan with employer contributions.
  • Private Healthcare Plan.
  • Childcare Voucher Scheme.
  • Charitable giving and volunteering days
  • Employee Assistance Programme - Counselling
  • Social events throughout the year
  • Softball sessions in the summer
  • Free Yoga sessions on our barge.
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Location:
City Of Edinburgh, Scotland, United Kingdom
Salary:
£80,000 - £100,000
Job Type:
FullTime
Category:
Management & Operations

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