Marketing Team Lead – Events (LIPTON MEDIA)

London, Hybrid (2 days in office)

Salary: £48,000 – £55,000 + 10% bonus

We are a leading media events business seeking an outstanding Marketing Team Lead to join our new growth role. The Senior Team Leader will manage a team of 7‑10 marketing assistants, oversee all aspects of the Marketing & Advertising team, set KPIs, champion marketing skills development, and drive continuous improvement in processes, marketing tools, and systems.

Core Responsibilities

• Plan and deliver innovative, cross‑channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high‑quality output across all platforms.
• Oversee the end‑to‑end execution of all event marketing campaigns—email, social, digital, and website—across multiple concurrent events.
• Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders.
• Oversee the creation and execution of digital marketing strategies, including SEO, email, social media, and content marketing to drive traffic, engagement, and registrations.
• Monitor and evaluate digital campaign performance, generating data‑driven reports with actionable insights to optimise results and improve ROI.
• Ensure consistent messaging and brand presentation across all marketing materials and communications.
• Own the use and optimisation of HubSpot for campaign automation, segmentation, lead tracking, and reporting.

Candidate Profile

• Strong B2B marketing experience – 4+ years, with at least 2 years of direct management experience.
• Degree‑educated, with proven experience leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance data and make informed recommendations.
• Proficiency in marketing technology, email automation, and marketing operations.
• Familiarity with CRM platforms (e.g., HubSpot) and CMS.
• Proven ability to work effectively with cross‑functional teams, including sales and content departments.
• Capacity to translate business objectives into effective marketing strategies and operational processes.