MarTech Operations Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: London, UK

Reporting To: Bobby Adams

Description

Role Overview

This role is centered around supporting and shaping the development of the company’s data infrastructure, with a strong emphasis on collaboration and cross-functional coordination. The individual will be responsible for investigating natural language processing (NLP) options and configurations, as well as assisting with various ongoing data projects. A key part of the role involves evaluating incoming work from different teams, helping to determine priorities, and ensuring that tasks are completed effectively and in alignment with business needs.

The person in this role will work closely with data engineers, data operations analysts, and senior stakeholders, contributing to both the strategic and practical aspects of infrastructure development. They will play a crucial role in quality assurance, verifying that the data systems and processes in place are accurate and reliable. Additionally, they will help facilitate communication and alignment between technical and non-technical teams, often using tools like Jira or other ticketing systems to manage workflows.

• As a key member of the central Marketing Analytics team, develop and maintain the mobile-measurement partner (MMP) integrations, ensuring accuracy across 12 gaming studios.
• Evaluate and onboard new tools to support growth, user acquisition, and retention efforts.
• Ensure proper integration between tools (e.g. revenue integrations, spend integrations, fraud).
• Oversee mobile attribution setup and data flow across channels (e.g. AppLovin, Google Ads, Unity Ads).
• Oversee QA processes for SDK updates, MMP integrations, and campaign/event tracking to ensure clean and accurate data pipelines.
• Support user acquisition with technical campaign setup (deeplinks, postbacks, etc.).
• Act as a bridge between data, user acquisition and developers to ensure accurate attribution, fraud tracking and cost reporting.
• Help teams interpret marketing data by ensuring consistent taxonomy and event tracking.
• Work with Business Intelligence and Data Engineering to optimise post-install event tracking to support LTV modeling, event-based targeting and performance tracking.
• Work with Data Engineering on how sources and campaigns are tracked to ensure accuracy in data models.
• Worth with the Business Intelligence and Data Engineering on project management (JIRA) and information gathering required for project delivery.

Required Skills, Knowledge and Expertise

• Experience with MMP partners (AppsFlyer / Adjust)
• Experience working in or with User Acquisition or performance marketing generally
• Experience working with lots of data from multiple sources
• Experience in a managerial role, capable of running cross-functional teams
• Excellent attention to detail and meticulous approach to organising projects, settings and documentation.
• A sophisticated approach to navigating organisations and relationships.
• Skilled at explaining difficult concepts to a wide range of stakeholders.
• Experience with JIRA and project management

Working at Tripledot

• 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year.
• Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
• 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
• Daily Free Lunch: In the office you get £12 every day to order from JustEat
• Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit.
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
• Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
• Continuous Professional Development
• Private Medical Cover & Health Cash Plan
• Dental Cover
• Cycle to Work Scheme
• Pension Plan