Media Effectiveness Development Lead Western Europe

Are you commercially minded with a passion for Marketing Mix Modelling? We’re looking for a dynamic and visionary leader to support the growth of our Media Effectiveness business across West Europe. This is a unique opportunity to develop a growing business with solutions that deliver deep insight and optimisation capabilities that fuel marketing effectiveness – enabling clients to strengthen the performance of their media investments.

Your future responsibilities

• Drive Revenue Growth: Identify and activate opportunities to grow MMM and Media Experiments adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage local sales teams and clients - ensuring strong positioning and influence during the RFP and renewal processes.
• Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Media Effectiveness capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
• Amplify Product Value: Champion our Media Effectiveness solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.
• Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via bootcamps, workshops, and training sessions that build capability, spark engagement, and drive performance.

Your profile

• 5 years of experience in consulting, analytics, or consumer research roles focused on Marketing Mix Modelling and Media Experiments
• Proven sales success in securing large MMM / Media Effectiveness programs, with experience leading high-value pitches, proposals, and RFP responses
• Deep knowledge of media evaluation, with the ability to apply insights to real-world client challenges
• Strong business development skills, including the ability to identify client needs and translate them into actionable solutions
• Demonstrated thought leadership, with a clear point of view on media strategy; experience presenting at events or webinars is a plus
• Familiarity with sales processes and tools; hands-on experience in proposal development is essential
• Excellent communication and presentation skills, with the ability to influence senior stakeholders

What we can offer

• An international and dynamic work environment
• Mentoring: Intensive support and qualified feedback during induction
• Training: Global Client Delivery Academy and other learning options
• Work-life balance: Flexible working hours and hybrid working
• Further development: Excellent growth and career opportunities at local & international level
• Togetherness: Dynamic, global environment with team spirit
• A high degree of responsibility with the market leader in the industry with one of the largest product portfolios
• A demanding (global) and dynamic customer environment, to develop and maintain as a consultant

This is a unique opportunity to develop strategic opportunities to win programmes that deliver deep consumer insights, fuel marketing effectiveness, and enable clients to strengthen their brand equity and performance across diverse markets. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion: At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. All employment decisions at NIQ are made without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable laws.

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