National Account Manager - Off Trade Wholesale (Unitas) - Flexible location across the UK

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Nothing Better in the Market

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Nothing Better in the Market

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

This is a sales role within B-F UK's Off Trade Wholesale team, you’ll have full account responsibility, driving performance in some of B-F UK’s major Off Trade Wholesale (OFW) partners. Working closely with the National Off Trade Wholesale Manager & other key stakeholders, you'll ensure the commercial performance of your accounts by developing key account plans, focusing on driving distribution, ROS, promotions & visibility / activations..

You’ll be able to demonstrate a strong track record in managing retail / wholesale and convenience accounts, you’ll build best in class customer relationships & cross-functional partnerships (category, supply chain, marketing,brand, finance), to win with the customers & to provide clear performance insights to senior stakeholders.

What You Can Expect

Build Strong Relationships

Own & Build strategic partnerships with customer(s) - (establish a top to bottom network). Motivate them to purchase, promote and ensure visibility for our brands.

Take time to learn about the business and spend time in store, providing insight that the customer will value

Build strong internal relationships across Brown-Forman’s UK operation. Working extensively with the brand teams, category insights, finance, trade marketing and supply chain teams among others to effectively deliver growth and business development on your account(s)

Business Development

ProactivelyMeet/exceed annual volume, value & profit objectives of all brands across your account(s)

Work closely with the National Off Trade Wholesale Manger and the Head of Off Trade, peers and other internal stakeholders on the development of business and portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, profit margins, etc;

Commercial & Strategic Planning

Lead, develop and communicate the annual commercial strategies along with promotional / activation plans, in partnership with KSH, aligning them with overall UK commercial goals and KPIs.

Negotiate and finalize annual commercial agreements, creating detailed annual account plans encompassing volume, promotions, visibility, logistics, and financial information, while engaging with Finance to manage budgets and profitability.

Business Analytics and Insights

Conduct in-depth, ongoing analysis of market trends and competitor activities to identify company and brand strengths and weaknesses.

Manage sales planning, discount spending control, sales results, and all reporting and budgeting requirements and processes.

Evaluate results and optimize return on investment (ROI).

Operative Processes

You’ll manage all customer-related administration, including trading terms, promotions, and logistical communication.

Oversees stock

What You Bring To The Table

You are a creative, tenacious, and entrepreneurial thinker, focused on exceeding targets. As an experienced & results-driven negotiator, you are able to simplify complex accounts to unlock growth.

You’ll have strong sales & account management experience, with a proven track record of successfully delivering brand growth in a highly competitive market with challenger brands.

As a key member of the team, you will be a highly collaborative individual, consistently working in close partnership with a diverse range of internal stakeholders. This will involve regular & effective communication. Your ability to develop strong working relationships and articulate ideas with excellence will be crucial.

You’ll be highly organised & be able to manage a complex customer base & the account administration ensuring all admin is correct and on-time.

IT literate (MS Office, Google).

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.