Who are we? Manthorpe Building Products is a manufacturer of accessory building products for the residential construction industry and is part of the larger Genuit group of companies. About the role The purpose of the National Sales Manager role is to lead and manage the Manthorpe Building Products sales function; driving revenue growth, market share, and customer satisfaction through strategic sales planning, effective execution, and strong team leadership. This role is accountable for developing and implementing national sales strategies, managing a high‑performing team, and ensuring consistent sales processes and brand alignment across all channels. By leveraging market insights, building strong client relationships, and applying commercial acumen, the National Sales Manager will play a pivotal role in achieving business objectives and supporting long‑term, sustainable growth. Your day to day

Sales Strategy Development & Execution – Design and implement national sales strategies aligned with business objectives to drive revenue growth and increase market share within the building products sector. Sales Team Leadership & Development – Lead, coach, and support regional sales teams, including conducting field accompaniment days to ensure high performance and alignment with company standards. Target Setting & Performance Management – Establish clear sales targets and KPIs; monitor team and individual performance to ensure consistent achievement and continuous improvement. Market Intelligence & Competitor Analysis – Analyse market trends, customer needs, and competitor activity to identify opportunities and inform strategic decisions. Sales Process Management – Oversee the full sales cycle, including journey planning, pipeline management, and target achievement, ensuring a structured and efficient approach to customer engagement. Customer Relationship Management – Build and maintain strong relationships with key clients, merchants, and partners to maximise customer spend, satisfaction, and loyalty. Sales Reporting & Forecasting – Prepare and present monthly sales reports and forecasts by region and product category, providing actionable insights to senior leadership. Recruitment, Onboarding & Training – Participate in the recruitment and onboarding of new sales colleagues and support ongoing training to ensure product knowledge and sales capability. Brand & Product Alignment – Collaborate with marketing and product teams to ensure consistent brand messaging and product positioning across all sales channels. Sales Policy & Compliance – Develop and implement sales policies and procedures to ensure consistency, compliance, and best practice across the national sales function.

Skills & Experience we require Industry Expertise

Strong understanding of the construction market, merchant sector, New build developers and relevant routes to market. Familiarity with building products and their application within the industry with an understanding of relevant accessories being optimal.

Sales and Marketing Acumen

Proven ability to develop and execute sales strategies that drive growth and market penetration. Knowledge of marketing principles and customer relationship management.

Leadership and Team Management

Demonstrated experience in leading, motivating, and managing high‑performing sales teams. Skilled in coaching, mentoring, and performance development.

Communication and Relationship Building

Excellent verbal and written communication skills. Ability to build strong relationships with clients, internal teams, and external stakeholders.

Analytical and Strategic Thinking

Ability to analyse sales data, market trends, and competitor activity to inform decision‑making. Strong problem‑solving skills with a strategic mindset.

Negotiation and Commercial Skills

Skilled in negotiating commercial terms and closing deals effectively. Ability to balance customer needs with business objectives.

Digital and Technical Proficiency

Proficient in Microsoft Office Suite (Excel, PowerPoint, Word). Experience using CRM systems for sales tracking, reporting, and communication.

What we can offer you

Monday – Friday, 40 hours per week with hybrid working (travel is included in this role due to it being a National Sales Manager). Competitive salary. Bonus & Company Car. 25 days of annual leave plus the bank holidays (with a holiday purchase scheme that starts in January 2026!) & Sharesave scheme. Matched pension contributions up to 8% with Life assurance. Team days and events.

Location Lincoln, England, United Kingdom Apply now or call to speak to our Resourcing Business Partner on (phone number removed). We can't wait to hear from you.

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