Onsite Senior Designer for FMCG account - Surrey and London

ID 5700

WHO WE ARE

Who are we? It’s simple really. We are a creative communications agency with the spirit and passion of a boutique and the rock-like support of the World’s biggest advertising network. We explore strange new worlds, seek out new life forms and boldly go where no one has gone before in the dogged pursuit of compelling and impactful work which transforms the brands in our care.

Working with us is a little like taking a journey into the unknown – with a massive safety net around you. We encourage an entrepreneurial approach in all that we do and believe that the best ideas can come from anyone – and anywhere. We’ll give you the tools and the support you need to build your career and only ask that you bring us your passion, commitment and energy to make a difference.

YOUR ROLE

As a Senior Designer, you will take the creative lead within our in-house team, dedicated to one of the biggest FMCG companies in the world. Reporting into the Creative Director, you will oversee design output across social, e‑com, digital campaigns, POS, print, and OOH. You will manage and mentor a small team of Digital & Print Designers, ensuring consistently high standards of craft, innovation, and delivery.

You’ll also play a pivotal role in driving innovation through Generative AI (GenAI) tools, streamlining workflows, and pushing the boundaries of digital creativity.

YOUR RESPONSIBILITIES

• Lead the development of design concepts and solutions based on creative briefs and client strategies.
• Oversee execution of design communications for social, e‑com, digital campaign, POS, print and OOH channels.
• Provide constructive feedback, guidance and support to help grow the team.
• Create and refine a wide variety of assets including packaging, memes, campaign/event collateral, GIFs and motion‑based content.
• Ensure work consistently demonstrates strong typography, layout, visual storytelling and brand alignment.
• Retouch packaging and product imagery; develop lockups, layouts and illustrations (icons and simple motion graphics).
• Use Adobe Firefly, existing brand assets and stock imagery to produce timely, relevant content.
• Act as a senior point of contact for the client, working closely with them on a daily basis – from initial briefing through to final delivery.
• Confidently present work and creative rationale to clients and stakeholders.
• Build and nurture strong client relationships based on trust, service and creative excellence.
• Partner with account/project managers to gather insights, clarify briefs and ensure creative solutions align with brand strategy.

Problem-Solving & Innovation

• Apply critical thinking and creative leadership to deliver elegant, simple and impactful design solutions.
• Champion innovative approaches, exploring the use of GenAI and new design trends to keep output fresh and forward‑thinking.
• Encourage experimentation within the team, balancing creativity with consistency and brand guidelines.

Ways of Working & Team Management

• Manage the Designer’s workflow alongside your own, prioritising tasks and ensuring deadlines are consistently met.
• Ensure efficient time‑logging, workload management and quality control across all outputs.
• Support the team’s ability to perform under pressure and manage multiple priorities simultaneously.
• Contribute to a positive and collaborative studio culture, leading by example.

REQUIRED SKILLS

Design & Leadership Expertise

• Proven design experience with a strong portfolio of impactful work across digital and print.
• Strong creative vision, with the ability to lead projects from concept to completion.
• Demonstrated ability to manage and mentor other Designers.
• Expertise across multiple formats: social, e‑com, digital campaigns, POS, print, OOH, packaging, event collateral and motion graphics.
• Strong skills in retouching, lockups, layouts, icon/illustration and preparing production‑ready assets.
• Awareness of design and digital trends, with the ability to apply them strategically.

Technical Skills

• Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Advanced knowledge of Premiere Pro and After Effects.
• Expertise in Adobe Firefly and other Generative AI (GenAI) tools, with enthusiasm for applying them in creative workflows.
• Nice to have: Splash design, HTML5 banner creation & design.
• Strong familiarity with print production processes and Mac‑based workflows.

• Extensive FMCG and/or CPG digital & print assets in your portfolio.
• Available immediately and able to travel to Kingston and Liverpool Street.
• Candidates with in‑house experience are preferred.

More than just a paycheck…

As well as the more standard benefits of holiday, pension, subsidised private medical insurance, life assurance and group income protection we offer:

• Three ‘Time Well Taken’ days throughout the year where we switch off collectively with our MWG UK partner agencies.
• A hybrid way of working with 3 days a week in the office.
• Access to on‑site massages, haircuts and manicures as well as cuddles from furry friends (we’re a dog‑friendly office).
• Free on‑site breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space.
• Monthly agency get‑togethers focused around moments that matter.
• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external partnerships with NABS and the IPA.
• Your birthday off – because who wants to work on their birthday?
• A Cycle to Work scheme and facilities including showers and hair‑styling appliances.
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.

IPG STUDIOS are a disability‑confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for the role. Exceptions may apply if due to the volume of applications we are not able to interview all eligible candidates who qualify under the scheme. If you have a disability, we want everyone to feel at ease when going through our recruitment process. We are working to make our website and processes more accessible, if you encounter any issues and would like this information in an alternative format, or if you need further support with your application, please contact us at kat.denham@mccann.com for any adjustments you may need to perform at your best.

At Craft, we bring assets to life at speed and scale across languages, channels & cultures. We are a global, borderless network of over 1,300 creative makers and problem‑solvers and our approach to content creation is informed by data and powered by emerging production technology. Our work has earned awards and recognition at Cannes, the Effies, CLIOs and more.