Overview

Join to apply for the OOH Senior Associate Director role at WPP Media.

About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective that brings together the best platform, people, and partners to create opportunities for growth. EssenceMediacom is a leading WPP Media brand focused on data-driven media planning and buying.

Role Summary and Impact: We are looking for a diligent OOH Senior Associate Director with extensive experience in OOH planning and a strong understanding of how OOH fits into the wider media system. You will work across three internal Business Units, report to an OOH Director, and help ensure the smooth running of the team and delivery of client guarantees. You will collaborate with the OOH team using an agile approach to manage resources across Business Groups.

Responsibilities

• Own the client OOH relationship and act as an OOH expert with an authoritative view on plans and the wider media market.
• Collaborate with clients and Business Directors to uncover business opportunities beyond ongoing media planning/buying, focusing on OOH-specific opportunities and connected system planning.
• Educate clients and provide thought leadership; develop a deep understanding of clients’ objectives and problems.
• Manage the relationship between GroupM Outdoor and EssenceMediaCom on behalf of clients, with strong commercial acumen to manage Mars and Coca-Cola targets.
• Lead and develop the OOH team, working with Directors to shape the team and provide direction for OOH specialists.

What you will need

• Detailed knowledge of the wider business and the role of each division within EssenceMediacom.
• High degree of commercial awareness, including budgeting, fees, and resource allocation.
• Ability to identify key issues, develop win/win solutions, and challenge ideas while maintaining relationships.
• Strong interpersonal skills, composure under pressure, and the ability to turn around difficult situations.
• Questioning mindset with the ability to motivate and lead by example.
• Multi-media understanding and how OOH integrates with other media in client plans.
• Knowledge of industry media planning tools (Route, Aureus, Space, etc.) and implementational tools (TGI, Media Multiplier, Touchpoints).

Life at WPP Media & Benefits

We invest in our employees and offer a range of benefits including competitive medical, retirement plans, vision and dental insurance, paid time off, partner discounts, and mental health awareness days. We are an equal opportunity employer and foster a culture of respect and belonging. We support hybrid work arrangements and can discuss accommodations or flexibility during the interview process. This is a UK-based role and requires the right to work in the location. Please read our Privacy Notice for information on how we process the data you provide.

Additional information

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Business Development and Sales

Industries: Advertising Services

London, England, United Kingdom – 1 week ago