Overview

We're looking for a Performance Marketing Manager to join the Acquisition team in which you will forecast, plan and increase performance marketing activity across Experian's consumer site. Reporting to the Head of Performance Marketing, your responsibilities will include cross-functional collaboration and data-driven decision making to improve performance across channels.

Responsibilities

• Trading meetings: contribute performance updates and analysis on key performance metrics for weekly trading meetings with senior stakeholders; lead weekly trading calls with the wider eCommerce and Finance teams.
• Performance analysis: monitor performance across all performance marketing channels; provide detailed insights into channel or product-level performance and test results.
• Forecasting: collaborate with teams across the consumer business to develop and produce accurate monthly and daily forecasts for core KPIs; track performance against forecasts and identify revenue growth opportunities; collaborate with Finance teams in annual/quarterly planning.
• Testing framework: prioritise and analyse AB tests within the Acquisition team; create and review testing roadmaps, analyse results and share findings with the wider team.
• Deep dives: understand performance and external demand and market dynamics to investigate performance changes.
• Identifying opportunities: inform long-term strategy and short-term commercial opportunities through analysis of performance marketing trends; analyse gaps in channel setups and inform audience strategy.
• Automate reporting: scope, create and improve performance reporting for the Acquisition team with internal and external (agency) teams.

Qualifications

• Performance marketing experience combined with experience analysing performance marketing trends
• Ability to turn data and insight into actionable recommendations
• Broad understanding of marketing channels and their role in the customer journey
• Comfortable writing and executing SQL queries
• Experience with A/B testing and test statistics
• Highly numerate and data driven and comfortable manipulating large datasets; Excel skills (can perform complex functions) required

About Experian and Benefits

• Hybrid working
• Great compensation package and discretionary bonus
• Core benefits include pension, BUPA healthcare, Sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. #LI-DS1 #LI-Hybrid