Platform Specialist, Finance & Trading - Apple Ads

London, England, United Kingdom Marketing

At Apple, we don’t just create products — we create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Our Advertising Platforms are a set of technologies that enable thriving ecosystems for Apple’s content partners: we help publishers and developers to earn money for the work that they produce, and we help consumers to discover amazing content that iOS developers are creating for their iPhone and iPad.

Description

The Platform Specialist team is essential to the business success, combining your ability to analyse data, optimise accounts and articulate this in clear and simple terms with clients, with a focus on driving client growth, and delivering best in class customer service. You’ll be responsible and accountable for owning, growing and developing our key strategic accounts across EMEA represented from our London office.

Responsibilities

• Own and grow a book of business within the Finance & Trading vertical, by making recommendations to clients on how to best optimise their campaigns to hit their business goals and get the most value from Apple’s advertising platforms, whilst also forging long-term partnerships.
• Increase awareness and understanding of Apple’s advertising platforms throughout the industry by building connections with clients, agencies and partners.
• Maintain a high-level of outreach via email, phone and meetings to ensure clients hit their business goals and objectives.
• Work closely with your Manager & Client Partner team to ensure proper execution and alignment with customer objectives.
• Help clients take advantage of the uplift in search volume that comes with seasonal and market driven events.
• Utilise your experience in the sector to develop a strategy for long-term success across your portfolio of clients & prospects.
• Act as a thought-leader within the category both internally and for clients and agencies.
• Use internal & external data sets to understand how to best help grow your customers’ business.
• Partner closely with your regional colleagues and other key stakeholders such as marketing and product, feeding back market sentiment on our products.
• Be part of an inclusive and open team culture, with results focussed behaviours that ensures the business hits its revenue and customer satisfaction targets.

Minimum Qualifications

• A proven track record of meeting or exceeding targets in the Finance & Trading space, with performance type advertisers or for clients with deep connections to the category.
• Demonstrable account management / client-facing sales experience, or in a target-orientated/commercial role within the paid advertising industry.
• Strong experience within performance advertising, the mobile and app market and a keen passion for the ever-changing digital space.
• Understanding of the key metrics and performance benchmarks in the trading, crypto, or banking categories.
• Great collaboration, prioritisation and planning skills.
• Strong Excel literacy and analytical skills are critical for this role.
• You have a clear eye and can focus on the details and trends, combined with the skills to react quickly, ensuring the best in class service for clients, whilst keeping a cool head under tight deadlines.

Preferred Qualifications

• Excellent communication skills, able to listen effectively, socialise ideas across functions and articulate the business visions both internally and externally.
• Experience within the Finance & Trading sectors.
• Passionate about working across teams, driving a culture of collaboration and shared success.