Overview

Principal Product Designer (UX), Core Commerce - My Account, UK Remote. Vista is the design and marketing partner to millions of small businesses. We are seeking a Principal UX Designer to lead the vision for the account and workspace experience, where users manage projects, favorites, assets, and personal settings. This role is UK-based only.

What You'll Do

We’re looking for an accomplished Principal UX Designer to lead the vision for one of our most strategically important product areas: The account and workspace experience. As the Principal UX Designer in the My Account Team, you’ll craft the strategy and execution for a suite of connected experiences which include:

• Dashboard: Surfacing quick actions and account management with ease.
• Projects: Seamlessly organizing and managing complex customer projects.
• Uploads: Enabling users to manage and interact with their content.
• Account & Settings: Providing flexible control over preferences, profiles, and security.
• Favorites: Delivering access to high-value products and templates.

This is a high-impact, strategic role where you’ll collaborate closely with product, engineering, research, and business leaders to tackle complex design challenges at the intersection of personalization, customer content management, and customer project workflows. You’ll apply systems thinking, information architecture expertise, and scalable design patterns to transform complex dashboards into intuitive, seamless, and engaging experiences. You’ll be data-informed and focused on meaningful outcomes for customers and the business.

You will influence design standards across the organization and help shape how design is practiced at scale. We’re looking for someone passionate about leading design for high-impact, customer-facing platforms where every detail shapes the daily experience of thousands of users.

Qualifications

• 10+ years experience designing innovative digital products within large-scale product and service ecosystems.
• 5+ years collaborating with product, engineering, design, content, and user research teams.
• 5+ years directing and mentoring junior designers and guiding cross-disciplinary teams through a user-centered process.
• Case study demonstrating the successful launch of account workspaces or similar dashboards with measurable outcomes.
• Ability to drive product Discovery and Delivery iteratively and coach others through the process.
• Experience using quantitative and/or qualitative data to inspire concepts, prioritize features, validate designs, and communicate decisions to stakeholders.
• Ability to build strong cross-functional relationships with design, technical, and business partners; experience managing executive stakeholders.
• Presentation skills to articulate concepts to cross-functional audiences in person, remotely, real time, and asynchronously.
• Strong information architecture and dashboard/workspace design fundamentals, including visual and typographic craft.

Nice To Have

• Relevant degree in Design or HCI.
• Experience with globally distributed teams or matrixed organizations.
• Ability to plan, moderate, and execute goal-oriented workshops across stakeholders.
• Experience identifying and prioritizing features and participating in complex roadmap planning.
• Experience using AI in workflow.
• Experience creating prototypes with code for user research or internal sharing.

Why You'll Love Working Here

Vista is an award-winning remote-first company. We value inclusion, growth, and a culture built on Vista Behaviors that drive high performance.

About Us

Vista is the design and marketing partner to millions of small businesses worldwide. VistaCreate, 99designs by Vista, and VistaPrint are all part of Vista, providing a full-service design, digital, and print solution to help small businesses succeed.

Commitment To Diversity, Equity, & Inclusion

Vista is an Equal Employment Opportunity Employer. We strive to create a diverse, collaborative, inclusive, and fair workplace where everyone can contribute ideas and grow.

Equal Opportunity Employer

Vista, a Cimpress company, prohibits discrimination and provides equal employment opportunities to all applicants without regard to race, color, sex, national origin, age, religion, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other legally protected status.