The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.

As a Growth Product Manager at Flo, you will own the strategy and execution of high-impact monetisation initiatives across our in-app programs. From subscription conversion and trial activation to upsells and winbacks, your mission will be to drive revenue growth and maximise user lifetime value.

You'll work cross-functionally with analysts, designers, researchers, and engineers to craft and continuously optimise personalised, high-converting user journeys. Your focus will be on clearly communicating Flo’s value at every touchpoint of the user lifecycle.

This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn

Your Experience

Must have:

• Proven experience in developing and optimising monetisation programs for B2C digital products, including subscription conversion, trial activation, retention, winbacks, referrals, and upsells.
• Deep expertise in user segmentation and creating personalised user experiences, leveraging external channels (email, push notifications) and in-app placements to drive conversion.
• Strong understanding of the user lifecycle and the ability to design and optimise full-funnel journeys that maximise user value and premium retention.
• User-centric mindset with a focus on crafting seamless, high-performing user journeys that convert effectively without compromising the overall experience.
• Experienced in A/B testing and experimentation frameworks, with a track record of validating hypotheses and optimising both product and marketing strategies.
• Collaborative and cross-functional, with experience working closely with engineering, design, data, and marketing teams to drive outcomes.
• Highly analytical, with the ability to interpret complex data, extract actionable insights, and make informed, data-driven decisions.
• Thrives in fast-paced environments, adaptable to shifting priorities and comfortable managing multiple initiatives simultaneously.

What you'll be doing

You'll be responsible to:

• Develop and execute data-driven monetisation strategies to grow revenue across Flo’s subscription-based products, utilising in-app placements, push notifications, and email campaigns.
• Collaborate with Marketing Managers to craft and communicate compelling value propositions for premium subscriptions and add-on offerings.
• Identify and engage high-value user segments, leveraging behavioural, demographic, and preference data to deliver timely, personalised messages and monetization incentives.
• Design and optimise high-performing user journeys that clearly demonstrate the value of Flo’s premium tiers and add-ons, driving conversion, upgrades, and retention.
• Continuously analyse and improve the customer journey, enhancing user experience and maximising conversion at every stage of the funnel through data-informed iteration.
• Conduct A/B tests and apply CRO techniques to validate ideas, optimise performance, and deliver measurable growth across user touchpoints.
• Utilise analytics tools and platforms to monitor and report on KPIs related to acquisition, conversion, retention, and revenue performance.
• Translate data into actionable insights, providing clear, strategic recommendations to inform product development and marketing efforts.

#LI-JC1 #LI-Hybrid