About IMSM

IMSM (International Management Systems Marketing) is a global leader in ISO consultancy, offering high-quality ISO standards and services to organisations of all sizes, across all sectors. Whether large or small, we empower businesses worldwide to unlock their potential through tailored, effective ISO certification services. Our mission is to help companies achieve internationally recognised standards, enhancing their operational efficiency and market competitiveness.

In 2024, IMSM was acquired by Inflexion, becoming part of the Axiom GRC division, which expands our capabilities in the areas of Governance, Risk and Compliance (GRC). With a presence in North America, Canada, APAC, Europe and Africa, IMSM operates on a global scale, bringing expertise and innovation to businesses everywhere. Our headquarters is in Malmesbury, UK, and our team consists of approximately 75 employees alongside 352 skilled contractors and sales consultants, all working together to deliver outstanding results for our clients.

Role

Join our team as a Product Marketing Executive on a 12-month fixed-term contract!

We are seeking an accomplished Product Marketing Executive to drive the positioning and go-to-market strategy for our ISO certification services. You will be the bridge between our product offerings and market needs, crafting compelling narratives that resonate with businesses seeking ISO certification and compliance solutions.

This role requires a strategic thinker who can transform technical ISO standards into clear value propositions, whilst enabling our sales teams and partners to effectively communicate our unique benefits to prospective clients.

Key Responsibilities

• Conduct ongoing competitor and market analysis to identify trends, opportunities, and threats
• Monitor industry developments in ISO standards and regulatory compliance
• Create compelling, benefits-focused content that articulates the value of ISO certification to diverse business audiences
• Develop thought leadership content that positions IMSM as the trusted authority in ISO consultancy
• Ensure consistent messaging and brand voice across all customer touchpoints
• Write and refine sales collateral including pitch decks, service descriptions, and case studies
• Equip sales teams with effective tools, training materials, and resources to accelerate the sales cycle
• Develop battlecards, objection handlers, and competitive positioning guides
• Create partner enablement resources to support channel growth and effectiveness
• Collaborate with sales leadership to identify and address messaging gaps and market feedback
• Partner with the broader marketing team to ensure integrated campaign execution across digital, events, and content marketing
• Work closely with operations and delivery teams to understand service capabilities and client success stories
• Support customer success teams with retention and upsell messaging strategies

Qualifications & Experience

• 3-5 years of proven success in B2B product marketing, preferably within professional services or consultancy
• Track record of creating compelling content that influences buying decisions in complex B2B sales cycles
• Experience working with sales teams to develop enablement materials and drive adoption
• Exceptional written and verbal communication skills with the ability to simplify complex concepts
• Being multilingual would be advantageous
• Proficiency in product marketing frameworks including positioning, messaging architecture, and persona development
• Experience with marketing automation platforms and CRM system

What We Offer In Return

• Flexible Work Arrangements - Fully remote or hybrid work options
• 25 Days Annual Holiday (Increasing with Service)
• Birthday Day Off
• Charity Day Off
• Up to £15 per Month Fitness Subsidy
• Life Assurance
• Auto-Enrolment Pension Contributions
• Learning and Development Opportunities
• Opportunities for Professional Growth

At IMSM, we believe in creating a workplace built on collaboration, inclusivity, and continuous growth. We are committed to fostering a culture where Diversity, Equity, and Inclusion (DEI) are fundamental values, and where every team member feels respected, valued and empowered to succeed. We provide opportunities for professional development to help our colleagues reach their full potential and we strive to create an environment where everyone’s voice is heard.

We are proud of our culture, which fosters both innovation and learning, and we are dedicated to building a space where all our team members can thrive and contribute to our collective success.

Are you ready to join us and be part of a dynamic, inclusive team that is shaping the future of ISO consultancy?