Base pay range

£90-110k + equity and benefits

Job title

Product Marketing Lead - High-Growth AI-powered SaaS Platform

Location: London - 2/3 days in the office

A fast-growing, VC-backed global SaaS company is looking for a Product Marketing Lead to build and own the Product Marketing function as the business enters a major scale-up phase across Europe and the US.

This fast-growing, VC-backed SaaS company operates in one of the most legacy-heavy, complex areas of finance and compliance—and is transforming it with a modern, AI-powered, API-first platform used by some of the world’s leading digital businesses.

They’ve raised $85m to date, including a recent $60m Series B, backed by top-tier global investors. The GTM organisation is scaling fast across Europe and the US, moving from a narrowly defined ICP and ABM motion to a broader, enterprise-scale, multi-persona GTM strategy, and they need the right Product Marketer to architect and lead that evolution.

If you want to shape the story of a company that is challenging legacy incumbents, redefining a category, and scaling globally, this is that role.

Why this role stands out

• Build Product Marketing from the ground up – messaging, positioning, personas, GTM frameworks, competitive intelligence and enablement
• Report directly into the VP of Marketing with high visibility across Product, Sales, Revenue Operations, Tax and Executive Leadership
• Lead the shift from a “compliance-driven” story to a strategic business transformation narrative for CFO-level buyers
• High-impact individual contributor role initially, with potential to build a PMM team as value is proven
• Set the narrative and toolset used globally across Sales, SDRs, Marketing and Product
• Join a fast-paced, high-performance scale-up where ownership, experimentation and autonomy are expected and rewarded
• Trusted by Uber, Zoom, Booking.com, Netflix, and other global digital leaders
• Salary: £90-110k + equity and benefits

What you’ll be responsible for

• Building a cohesive, differentiated GTM narrative across products and market segments from scratch
• Developing Personas and value propositions for CFOs, Controllers, VPs of Finance, Heads of Tax and Product teams
• Creating scalable enablement assets (decks, case studies, one-pagers, battlecards, objection handling frameworks)
• Owning competitive intelligence and positioning against legacy players in the space
• Partnering closely with Product, Sales, Marketing and Leadership to ensure message consistency
• Shaping product launches, pricing/packaging narrative and demand-driving storytelling
• Acting as the connective tissue across GTM – ensuring everyone is telling the same story, the same way

About you

You are a strategic, commercially minded Product Marketer with the ability to execute hands-on work at pace. You thrive in ambiguity, love building from zero, and can influence senior stakeholders with clarity and confidence.

You’ll also have:

• Strong B2B SaaS Product Marketing experience (ideally enterprise or upper mid-market)
• Experience building messaging frameworks, Personas and competitive positioning from scratch
• The ability to translate complex products into compelling value propositions for senior finance buyers
• A track record of owning GTM and driving cross-functional alignment
• Experience creating scalable enablement content for Sales and GTM teams
• A builder mentality — someone who enjoys creating clarity, structure and narrative at its infancy

Key Skills

How to Apply

To find out more or express your interest, contact daniel@pivotallondon.co.uk or click “Apply” now.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Software Development

Referrals increase your chances of interviewing at Pivotal London.

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.