Product Marketing Senior Executive (Events & Sports)

Join to apply for the Product Marketing Senior Executive (Events & Sports) role at Cancer Research UK (CRUK).

Salary: £32,000 - £36,000 benefits

Contract length: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Closing date: 2nd November 2025, 23:55

Join Us in Beating Cancer Sooner

At Cancer Research UK, we’re united by one powerful purpose: to beat cancer. Every day, our passionate professionals push boundaries to save lives. We’re looking for a senior Product Marketing Executive to join our Events & Sports Marketing Team, predominantly working on Race for Life, one of our most successful campaigns. You’ll be someone creative, driven, and ready to grow. If you’re eager to make a real difference and develop your marketing expertise in a purpose-led organisation, this is your opportunity.

Your Impact

As a Senior Product Marketing Executive, you’ll play a key role in shaping and delivering marketing campaigns that drive engagement and income across our Fundraising & Marketing teams. Working closely with the Product Marketing Manager, you’ll help bring our products to life — from concept to campaign delivery — ensuring they resonate with our audiences and exceed expectations.

What You’ll Be Doing

• Audience & Market Insight: Conduct internal and external analysis to identify target audiences and shape product offerings.
• Campaign Planning: Translate marketing strategies into integrated, cross-channel briefs and collaborate with agencies and internal teams to bring them to life.
• Digital & Data Activation: Lead on campaign setup across digital channels, including our website, working with teams like Data Selections, Adobe, and Web Analytics.
• Creative Development: Manage content and creative production across channels, ensuring assets are compelling and on-brand.
• Testing & Optimisation: Partner with UX experts to run pre‑launch tests and use insights to refine campaigns.
• Campaign Management: Oversee campaign setup, delivery and analysis across various channels, including email, SMS, mailing and paid media activity.
• Performance Analysis: Lead in‑campaign reporting and post‑campaign reviews, sharing insights and recommendations to improve future performance.
• Finance: Manage financial tasks, including raising purchase orders and monthly receipting.

What We’re Looking For

• Proven experience delivering multi‑channel campaigns from planning to analysis.
• Strong understanding of end‑to‑end supporter journeys and the role of different channels in fully integrated campaigns.
• Skilled in managing internal stakeholders and agency relationships to drive maximum value.
• Confident in developing effective campaign assets across platforms.
• A collaborative team player with excellent relationship‑building skills.
• Data‑driven with a good understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation.
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities.

Benefits

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high‑quality tools. Our policies and processes enable you to improve your work‑life balance, take positive steps in your career and achieve your personal wellbeing goals.

How to Apply

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; we will not be able to view them until we invite you for an interview. Instead, we ask you to fully complete the work history section of the online application form to be able to assess you quickly, fairly, and objectively.