Overview

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA, Unilever, Tinder, IBM, and Pinterest to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role: Creative Resource Manager (Manchester)

Weber Shandwick Manchester is seeking an engaged and driven Senior Associate to join our talented team and play a key role in delivering exceptional work for some of our most exciting clients, spanning both global and local markets. The ideal candidate will have two to three years of experience and embody qualities that are curious, ambitious, proactive, and collaborative. This role offers the chance to work with a portfolio of diverse, renowned brands on integrated campaigns that bring together expertise in earned media, strategy, creative, analytics, and digital innovation. You’ll oversee the day-to-day management of accounts, contribute to strategic campaign and media planning, and ensure the seamless execution of activities — from content creation and media outreach to reporting and analysis. We are proud to partner with the world’s most influential corporations, companies, and organisations. This role offers you the opportunity to do the same — working with some of the biggest and most impactful clients on a global stage.

What you’ll be doing

• Assist with the execution of media and campaigns, ensuring tasks are completed on time and to a high standard
• Provide support in the day-to-day running of accounts, including preparing materials such as media lists, status updates, conducting media monitoring and compiling reports
• Contribute to strong client support and engagement, helping the team deliver an exceptional client experience
• Actively monitor news, trends, and influencers, and share relevant insights that align with your clients’ goals
• Support the preparation of new business pitches, including conducting research and creating presentation materials

Ideal experience required

• A minimum of two years’ experience in Consumer PR or marketing
• A news hound with an interest in brand and consumer communications and news
• Proficiency in both media relations, pitching news stories and landing coverage
• Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc.
• Solid presentation skills and a desire and experience being involved in new business pitching
• Be an excellent communicator and possess strong writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content
• A proactive approach to identifying opportunities for the client, practice and team
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

Core Benefits

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• Buy or sell holiday
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Flexible public holidays
• Inclusive and invisible health policies
• Additional life assurance cover
• Critical illness insurance
• Travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Exclusive shopping discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave
• Monthly social events organised by the Manchester office’s Culture Club

The office

We encourage employees to spend 2-3 days in the office each week, with Tuesday and Thursday as our traditional anchor days. It’s a great time to join as we move to a brand new office space in Spinningfields, offering collaboration in a vibrant space with spaces for work, meetings and events. It includes:

• A beautiful residential office in a vibrant co-working space
• A plethora of work spaces – break out areas, small meeting rooms, board rooms and a studio
• An on-site gym, coffee shop, an award-winning bar, bike storage, coworking community and member events
• Take advantage of our fully stocked in-office drinks fridge
• Plenty of great food and shopping options nearby
• Our UK network means there is often the chance to visit our offices in London, Glasgow and Edinburgh as/when needed

Note from the Talent Team

Note from the Talent Team: We appreciate the time it takes to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, you have not been successful on this occasion and we wish you all the best in your search.

Disability Confident Employer statements are included; IPG DXTRA remains committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are committed to accessibility in our recruitment process. If you require any accommodation, please contact us at JobAppAccommodation@ipgdxtra.com.

Influencer Manager (UK) – Senior Associate

We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts, and support the development of Weber Shandwick’s wider influencer proposition across the UK.

What you’ll be doing

• Support with the design and execution of earned-first influencer marketing strategies that align with client objectives, cultural trends and audience behaviours
• Identify and analyse the right mix of influencers for our clients
• Support with the development of campaign frameworks to ensure audience resonance and authenticity
• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision-making
• Cultivate strong relationships with influencers and their management teams
• Develop briefing documents, hosting briefing calls and coordination activation to ensure seamless execution of deliverables
• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines
• Analysing and measuring the performance of influencer campaigns and refining strategies, delivering actionable insights to clients
• Staying ahead of cultural and digital trends
• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes
• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts
• Effectively support with management of client influencer budgets
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients

Who are you?

• The job requires prior experience as a Senior Associate working on integrated influencer campaigns; ideally in an agency environment
• Demonstrated success in managing influencer collaborations (both paid and organic)
• Understanding of influencer marketing in the context of PR and earned media
• Has experience working in PR or marketing, with an understanding of the wider media landscape
• Self-starter with confidence in outreach and discussions with influencer agents
• Possessing a thorough knowledge of social media platforms and their optimal techniques
• Experience in using data and analytics-focused tools to identify influencers and measure campaign results
• Possessing strong communication and negotiation abilities
• Possesses skills in data analysis and providing insights to inform campaign optimisation
• Has a creative mindset
• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns
• Has successfully managed budgets for campaigns, including influencer campaigns
• A team player who thrives in collaborative, cross-functional environments

Core Benefits

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Flexible public holidays
• Inclusive and invisible health policies
• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Dental and travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Exclusive shopping discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave

We appreciate the time it takes to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, you have not been successful on this occasion and we wish you all the best in your search.

Disability Confident Employer statements are included; IPG DXTRA remains committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are committed to accessibility in our recruitment process. If you require any accommodation, please contact us at JobAppAccommodation@ipgdxtra.com.