Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

This position is based out of our 5 Howick Pl, London SW1P 1WG, UK office.

The LIONS brand is synonymous with Cannes Lions, The International Festival of Creativity, a global meeting place for the creative communications and advertising community. It’s five days of inspiration and potential, championing creative excellence since 1954. The Festival provides a global destination and a benchmark for creativity that drives progress.

LIONS is repositioned as The Home of Creativity, supporting those in the business of creativity with an extended portfolio of advisory, learning and intelligence services. Our purpose is to drive progress through creativity for a diverse global creative community.

You will join a team of change-makers whose purpose is to champion change and drive growth for the brand.

Cannes Lions has unparalleled global brand recognition and works with prospects year-round to bring ideas to life at the festival.

With strong growth expected, the LIONS Commercial Partnerships team is seeking a Sales Development Representative to join our team. This role reports to the Global Head of New Business and focuses on prospecting and qualifying new business opportunities for global advertising and creativity clients.

Our award-winning team works with world-class clients such as LinkedIn, Amazon, Microsoft, Spotify, Adobe, TikTok, Pinterest, Netflix, Google and more on creative partnership solutions.

Our team is responsible for driving new business revenue against our events portfolio. The candidate will identify and qualify new opportunities to build the sales pipeline in partnership with the new business team.

You will provide a full-service sales approach, from initial prospect identification through qualification, discovery calls, and handoff to closers. We seek an ambitious business developer who can uncover opportunities and generate qualified meetings in an organized and high-quality manner.

Successful candidates will have a year or more experience in sales development, outbound prospecting, or a relevant industry environment and are motivated by a fast-paced, autonomous role. We welcome applicants with a passion for creativity. Our team provides training and support to succeed in pipeline generation.

Key attributes for success include top-tier prospecting and lead qualification skills, excellent written and verbal communication, curiosity about the creative and marketing industry, and the ability to meet or exceed outreach and meeting targets.

Key accountabilities

• Use the world-class Cannes Lions brand to drive new business development by outbound calls, emails, qualifying leads, taking discovery notes, drafting proposals, creating sales presentations, and developing targeted prospecting campaigns
• Coordinate prospecting and research activities to support new client acquisition
• Collaborate with internal LIONS teams (retention, marketing, content, operations, awards & finance) to develop holistic pitches
• Prepare compelling sales decks and assets for the New Business team
• Maintain accurate lead, prospect, pipeline, and activity information in Salesforce and assist with reporting and tracking
• Provide on-site operational support during the Cannes Lions Festival period, including liaison with prospects and onsite meetings
• Be willing and able to travel for networking events, industry conferences, and team offsites
• Achieve designated performance targets including qualified meetings, pipeline generation, and new business KPIs

This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications

• Interest and/or experience in the advertising, tech and creative industries
• Excellent literacy and numeric skills
• Confident verbal communication skills
• Computer literate, with Microsoft Office and internal CRM experience
• 1+ years’ experience in sponsorship or digital media sales
• Evidence of demonstrable success and growth

Second language skills are not required, though French and/or Spanish would be valuable.

Additional Information

We believe great things happen when people connect face-to-face. We work in-person three days a week or more, with flexibility for remote work when not in offices or events.

We offer rewarding and supportive life at Informa experiences. See LifeAt.Informa.com for what colleagues say.

Benefits include:

• Great community: in-person and online events, charity days, diversity and inclusion networks
• Broader impact: volunteer time and charity matching
• Career opportunity: bespoke training, mentoring, and internal mobility
• Time out: generous annual leave and birthday leave, with flexible work options
• Private medical cover and other personal benefits
• ShareMatch: become an Informa shareholder
• Wellbeing support and health resources
• Recognition programs and global collaboration opportunities

We welcome applicants who show energy and ambition and are ready to contribute. If you require reasonable adjustments, please inform the Talent Acquisition Partner. Informa is an Equal Opportunities Employer.

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Seniority level

Associate

Employment type

Full-time

Job function

Advertising Services