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Elite Skills Arena (ESA) develops world-class sports performance technology that merges cutting-edge hardware and software to deliver immersive, data-driven training systems. Our products are used by elite athletes, clubs, academies, and training centres across the globe to enhance decision-making, reaction time, and technical execution. ESA is scaling fast, and we’re looking for ambitious, energetic individuals to help us grow our impact and reach.

Position Overview

We’re seeking a dynamic, on-the-ground Sales Executive to join our growing commercial team. Ideally based in or around London, this role is ideal for someone who thrives on building relationships, uncovering new business opportunities, and closing deals. You’ll play a pivotal role in driving ESA’s UK sales pipeline, working across both new and existing markets including sports academies, schools, leisure centres, events, private facilities, and more.

This is a hybrid role (Bournemouth Head Office) involving proactive field sales, lead generation, and relationship management, with regular travel across the UK to meet clients, demo products, and represent ESA at events.

Key Responsibilities

Sales & Business Development

• Identify, approach, and convert new sales opportunities across the UK as well as globally, with a focus on London and surrounding regions.
• Develop relationships with key decision-makers in sports clubs, education, commercial leisure, and private sector markets.
• Manage the full sales cycle from lead generation and prospecting to pitching, quoting, and closing deals.
• Proactively explore untapped sectors where ESA technology could offer value (e.g. esports, education, health & wellness, Hotels and arcades).

Client Engagement & Product Demos

• Organise and lead in-person product demonstrations and presentations.
• Attend meetings, site visits, and showcase events to engage prospects and build ESA’s brand.
• Act as a knowledgeable ambassador for ESA’s product range, tailoring proposals to meet client needs and budgets.
• Provide insights into emerging trends, competitor activity, and customer feedback to inform sales strategy.
• Contribute to sales and marketing campaigns in collaboration with the wider team.
• Support the development of sales collateral and lead follow-up processes.
• Maintain accurate sales records in the CRM system, track KPIs, and report on sales performance.
• Prioritise leads based on potential value, urgency, and alignment with ESA’s growth strategy.

Qualifications

Required:

• 2+ years’ experience in a sales, business development, or outreach role ideally in sports, tech, or education.
• Excellent communication and presentation skills with the confidence to lead face-to-face meetings and demos.
• Self-motivated and proactive with a hunter mindset and the ability to work independently.
• Own transport and willingness to travel regularly, including occasional overnight stays.

Preferred:

• International sale experience ideal but not essential
• Familiarity with the sports performance, tech, or training equipment sectors.
• Experience working with schools, sports clubs, or commercial leisure facilities.
• Strong network within grassroots or elite football, education, or physical performance spaces.

Why Join ESA?

You’ll be joining a fast-paced, innovative company making a real impact in the world of elite sports. This role gives you the autonomy to grow your territory, shape your sales approach, and directly contribute to the growth of a company that’s redefining athlete development through technology.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

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