Overview

Join to apply for the Sales Executive role at We Are Africa.

We are This is Beyond. A fast-moving, fast-thinking, and vibrant B2B events company based in London, we’ve evolved from an ambitious start-up into a global leader in creating innovative, genre-defining trade shows. Our portfolio of events doesn’t just fill a calendar, they reshape industries.

We’re proud to be recognised as thought leaders in luxury travel, not just curating events, but building passionate, purpose-driven communities around them. From reimagining how travel trade connects to crafting immersive, culture-led platforms like SET, we exist to push the boundaries of what B2B experiences can be.

The role

An exciting opportunity has arisen to join the team behind SET (https://www.settheshow.com/) – a globally recognised and celebrated platform at the intersection of entertainment, lifestyle, and luxury travel. Known for its bold, creative approach and industry-shaping community, SET brings together the most forward-thinking brands and decision-makers shaping entertainment travel today.

We’re looking for an ambitious and commercially minded Sales Executive to join our growing team. This is a client-facing role that blends sales and relationship management to drive exhibitor and buyer recruitment. It’s ideal for a confident and proactive professional who thrives in fast-paced environments, is excited by international travel, and has a genuine passion for the luxury, lifestyle, and entertainment industries.

As part of the team, you’ll take ownership of growing our client base, managing relationships, and contributing directly to the event’s success. You’ll have the chance to work with some of the most exciting names in the industry while building your own profile as a trusted voice in this dynamic space.

What You Will Do

• Achieve and exceed exhibitor and revenue sales targets set by the Event Manager
• Generate new business by sourcing, qualifying, and securing relevant exhibitors and buyers
• Manage exhibitor and buyer applications and registrations, ensuring accuracy and efficiency across our CRM systems
• Maintain and grow our prospect database with high-quality leads
• Build and nurture client relationships, ensuring strong engagement and retention rates
• Contribute to event delivery by supporting exhibitors and buyers with their on-site requirements
• Produce accurate weekly and monthly sales reports
• Conduct competitor research, attend industry events, and share market intelligence with the team
• Travel internationally for sales trips and develop client relationships

What You Will Need

• Minimum 1-2 years of experience in sales within the entertainment, lifestyle and/or luxury travel
• Proven success in meeting and exceeding sales targets in a fast-paced environment
• Strong communication and interpersonal skills, confident engaging with senior-level decision-makers
• Familiarity with Salesforce or other CRM/event management systems preferred
• Strong computer literacy, including confidence using email, spreadsheets, calendars, and shared drives (e.g. Google Workspace or Microsoft Office)
• Excellent organisational skills, with the ability to manage deadlines and priorities under pressure
• A proactive, resilient, and innovative mindset
• Willingness to travel extensively and work flexible hours when required on-site
• Passion for the luxury hospitality, lifestyle, and entertainment industries

Position Type

Permanent, with a 4-day working week. Our hybrid model includes 3 days in the office (located in Shepherd's Bush), 1 day working from home, and every Friday as a non-working day as standard.

Benefits

Enjoy a range of benefits, including: Pension scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities

Diversity & Inclusion

At This is Beyond, we are dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

How to Apply

Ready to join our team? Explore all our available career opportunities and apply by visiting our careers site at careers.thisisbeyond.com.

Locations

• London - Hybrid