Search Engine Optimisation / App Store Optimisation Manager
10 Days Old
Search Engine Optimisation / App Store Optimisation Manager
Join to apply for the Search Engine Optimisation / App Store Optimisation Manager role at Ordnance Survey
Search Engine Optimisation / App Store Optimisation Manager
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Join to apply for the Search Engine Optimisation / App Store Optimisation Manager role at Ordnance Survey
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Join us and you'll have an opportunity to make an impact and be part of an organisation committed to driving sustainable outcomes. At OS, we use location data and intelligence to help customers build more resilient societies, preserve the environment, foster healthier, happier spaces that people want to live in, and support the delivery of improved public services and critical infrastructure.
OS is on an exciting web transformation journey and we're in search of an experienced SEO/ASO Manager to lead our SEO and ASO initiatives.
In this dynamic new role, you'll help us redesign our digital landscape, developing a user-focused online experience that drives organic traffic and conversion across multiple domains and channels. You'll work closely with subject matter experts to elevate our online presence for key topics and sectors and collaborate with cross-functional teams and agency partners to ensure strategic alignment across platforms.
Using your expert knowledge of search engine and app store optimisation, you'll lead, plan and deliver the SEO and ASO strategy for Ordnance Survey's corporate and consumer web estate and mobile applications, driving organic traffic and improving search engine and app store rankings.
Responsibilities
- Develop and implement SEO and ASO strategies across corporate and consumer web estates
- Conduct keyword research and competitor analysis to identify high-value keywords for both web and app content
- Brief on-page SEO optimisations for meta data and headings, and ASO optimisations for app titles, descriptions, and metadata.
- Collaborate with content teams, you will develop high-quality, helpful content that will improve rankings, attract backlinks, and enhance app store listings.
- Monitor and analyse web and app performance using SEO and ASO tools to identify areas for optimisation
- Stay up to date with the latest SEO and ASO news, updates and trends
- Provide regular reports and insights to stakeholders, demonstrating the effectiveness of SEO and ASO strategies
- Manage and collaborate with external suppliers
Dragon Metrics, Google Analytics, Search Console, Microsoft Loop, monday.com
What We're Looking For
- Strong experience in an in-house SEO/ASO role working on large websites or applications, or at an agency covering all aspects of SEO/ASO from strategy planning down to technical SEO/ASO and implementation.
- Experience developing and implementing multi-domain and multi-channel SEO strategies
- Proven track record of driving organic traffic growth and maximising search engine and app store visibility
- Knowledge of app store algorithms and optimisation strategies to enhance app visibility and downloads.
- Advanced knowledge/experience of common SEO and ASO tools like Dragon Metrics (or equivalent), App Annie (or equivalent) Google Analytics, Google Search Console
- Strong experience working with content teams and conducting gap analysis to create SEO and ASO briefs
- Knowledge of link-building strategies and backlink management to improve domain authority and search rankings
- Excellent stakeholder management and communication skills, with the ability to articulate SEO concepts to stakeholders of varying levels and knowledge.
We want you to love what you do. That is why our benefits package rewards a job well done. Check out how we support and invest in our employees at our career site
- Salary - £41,009.00 - £47,844.00 (dependent on experience)
- Performance related bonus up to 10%
- A competitive pension scheme (OS contributes up to 12.07%)
- 28 days annual leave in addition to bank holidays on joining, (3 taken over Christmas) increasing by one day per year, to a maximum of 5 years
- Enhanced family leave, including up to 12 weeks paid partner (paternity) leave
- Free subscription to OS Maps
- Access to online learning platforms
- Coaching and Mentoring schemes
- Plus, a suite of excellent additional perks and benefits
- An extra days' leave for each year you work, up to 33 days
- Employee Assistance Programme
- Hybrid working
- Free onsite parking at our modern HQ in Southampton
- Flexible working
- OS Explorers Nursery discount
- Cycle to Work scheme
- 1 day a year to volunteer for charities that are important to you
Security
OS conducts pre-employment checks for anyone made an offer of employment, including identity, right to work, employment history and criminal record checks (via Disclosure & Barring Services (DBS).
Closing date: Sunday 20th July at 23:59
Unfortunately, we are currently unable to offer sponsorship for this role, therefore you must have the right to work in the UK, without the need for employer sponsorship.
We are happy to consider any reasonable adjustments that people may need during the recruitment process, and you will be asked whether you require any during the application process.
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Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Marketing Services
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Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager
Southampton, England, United Kingdom 21 hours ago
Search Engine Optimisation / App Store Optimisation Manager
Southampton, England, United Kingdom 2 days ago
Search Engine Optimisation/App Store Optimisation Manager
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#J-18808-Ljbffr- Location:
- Southampton, England, United Kingdom
- Salary:
- £100,000 - £125,000
- Job Type:
- FullTime
- Category:
- Other
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