Search Engine Optimisation / App Store Optimisation Manager

Join to apply for the Search Engine Optimisation / App Store Optimisation Manager role at Ordnance Survey

Search Engine Optimisation / App Store Optimisation Manager

2 days ago Be among the first 25 applicants

Join to apply for the Search Engine Optimisation / App Store Optimisation Manager role at Ordnance Survey

Get AI-powered advice on this job and more exclusive features.

Join us and you'll have an opportunity to make an impact and be part of an organisation committed to driving sustainable outcomes. At OS, we use location data and intelligence to help customers build more resilient societies, preserve the environment, foster healthier, happier spaces that people want to live in, and support the delivery of improved public services and critical infrastructure.

OS is on an exciting web transformation journey and we're in search of an experienced SEO/ASO Manager to lead our SEO and ASO initiatives.

In this dynamic new role, you'll help us redesign our digital landscape, developing a user-focused online experience that drives organic traffic and conversion across multiple domains and channels. You'll work closely with subject matter experts to elevate our online presence for key topics and sectors and collaborate with cross-functional teams and agency partners to ensure strategic alignment across platforms.

Using your expert knowledge of search engine and app store optimisation, you'll lead, plan and deliver the SEO and ASO strategy for Ordnance Survey's corporate and consumer web estate and mobile applications, driving organic traffic and improving search engine and app store rankings.

Responsibilities

• Develop and implement SEO and ASO strategies across corporate and consumer web estates
• Conduct keyword research and competitor analysis to identify high-value keywords for both web and app content
• Brief on-page SEO optimisations for meta data and headings, and ASO optimisations for app titles, descriptions, and metadata.
• Collaborate with content teams, you will develop high-quality, helpful content that will improve rankings, attract backlinks, and enhance app store listings.
• Monitor and analyse web and app performance using SEO and ASO tools to identify areas for optimisation
• Stay up to date with the latest SEO and ASO news, updates and trends
• Provide regular reports and insights to stakeholders, demonstrating the effectiveness of SEO and ASO strategies
• Manage and collaborate with external suppliers
  
  

• Strong experience in an in-house SEO/ASO role working on large websites or applications, or at an agency covering all aspects of SEO/ASO from strategy planning down to technical SEO/ASO and implementation.
• Experience developing and implementing multi-domain and multi-channel SEO strategies
• Proven track record of driving organic traffic growth and maximising search engine and app store visibility
• Knowledge of app store algorithms and optimisation strategies to enhance app visibility and downloads.
• Advanced knowledge/experience of common SEO and ASO tools like Dragon Metrics (or equivalent), App Annie (or equivalent) Google Analytics, Google Search Console
• Strong experience working with content teams and conducting gap analysis to create SEO and ASO briefs
• Knowledge of link-building strategies and backlink management to improve domain authority and search rankings
• Excellent stakeholder management and communication skills, with the ability to articulate SEO concepts to stakeholders of varying levels and knowledge.
  
  

• Salary - £41,009.00 - £47,844.00 (dependent on experience)
• Performance related bonus up to 10%
• A competitive pension scheme (OS contributes up to 12.07%)
• 28 days annual leave in addition to bank holidays on joining, (3 taken over Christmas) increasing by one day per year, to a maximum of 5 years
• Enhanced family leave, including up to 12 weeks paid partner (paternity) leave
• Free subscription to OS Maps
• Access to online learning platforms
• Coaching and Mentoring schemes
• Plus, a suite of excellent additional perks and benefits
  
  

• An extra days' leave for each year you work, up to 33 days
• Employee Assistance Programme
• Hybrid working
• Free onsite parking at our modern HQ in Southampton
• Flexible working
• OS Explorers Nursery discount
• Cycle to Work scheme
• 1 day a year to volunteer for charities that are important to you
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

Referrals increase your chances of interviewing at Ordnance Survey by 2x

Sign in to set job alerts for “Search Specialist” roles.

Search Engine Optimisation (SEO)/App Store Optimisation (ASO) Manager

Southampton, England, United Kingdom 21 hours ago

Search Engine Optimisation / App Store Optimisation Manager

Southampton, England, United Kingdom 2 days ago

Search Engine Optimisation/App Store Optimisation Manager

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.