Are you passionate about data & analytics, and want to help us build a data-driven culture for digital product development at the LEGO Group?

We are looking for a Senior Analytics Manager in our Data, Analytics & Business Improvement team. Come and help us build a robust behavioural analytics platform for our portfolio of consumer-facing LEGO websites and apps, and play a critical role in our ambition to build direct and lasting relationships with millions of LEGO fans around the world!

No relocation support is offered for this role.

Core Responsibilities

• Translate business questions into requirements for data analytics, helping cross-functional teams understand growth drivers through consumer interaction insights.

• Lead the implementation of user and audience behaviour tracking across digital touchpoints, ensuring ethical and transparent data collection in line with LEGO Group policies.

• Define needs for dashboards and self-serve reporting, leading the development of tailored reports using PowerBI or similar tools.

• Collaborate with data teams to create accessible data sources for reporting and analysis (via SQL, Databricks).

• Perform ad-hoc analyses on digital performance, user journeys, and marketing effectiveness to identify value-driving touchpoints and tactics.

• Convert raw data into insights and actionable recommendations, effectively communicating findings to senior leadership.

• Develop and execute a learning agenda for Digital Consumer Engagement products, identifying gaps and opportunities for consumer interaction improvements.

• Lead a cross-functional network to ensure alignment on core metrics and share best practices for consumer engagement.

• Maintain outside-in perspective, exploring new methodologies, data sources, and partners to enhance consumer insights.

Join our team and contribute to our success!

The Data, Analytics & Business Improvement team focuses on establishing meaningful, ethical relationships with consumers, leveraging data responsibly to drive digital engagement.

We seek an entrepreneurial analytics specialist comfortable in a matrixed, cross-functional environment. Influencing teams, balancing hands-on analysis with strategic insights, and inspiring action are key qualities.

What do you need?

• Proven Business Impact: Extensive experience in marketing or product insights, especially in digital or gaming sectors, with a track record of driving business actions from consumer data analysis.

• Hypothesis-Driven Research: Experience in validating growth assumptions through comprehensive data analysis.

• Data Storytelling: Ability to transform raw data into compelling insights and communicate effectively with senior stakeholders, including creating visualizations.

• Web Analytics Expertise: Proficiency with Adobe Analytics and/or Snowplow, implementing tracking variables across devices.

• Data Transformation: Experience analyzing large datasets on Big Data platforms like Databricks.

• Technical Skills: Comfort with SQL and Power BI or similar visualization tools; willingness to continuously develop technical skills.

• Problem-Solving & Relationship Building: Proactive, collaborative, and comfortable in ambiguous environments, with strong relationship-building skills.

• Communication & Influence: Excellent at simplifying complex topics and building trust with diverse stakeholders.

• Experience in consulting or marketing/analytics agencies is advantageous.

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