WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Why we're hiring

WPP's Change and Enablement team empowers our global network with cutting‑edge technology and streamlined processes. We’re driving WPP's digital transformation, fostering efficiency, connectivity, and continuous improvement. Our global transformation demands a deep understanding of human behavior to ensure our 100,000 employees embrace new ways of working with our AI‑enabled marketing platform. We’re seeking a Senior Behavioral Designer to apply cutting‑edge behavioral science, designing interventions that ethically influence adoption, foster new mindsets, and drive sustained engagement across our diverse global workforce, particularly around AI ways of working and our Agentic E2E vision.

What you'll be doing

As a Senior Behavioral Designer, you’ll be a hands‑on expert, applying behavioral science principles to deeply understand, predict, and influence employee behavior related to the adoption and effective use of our new AI‑enabled marketing platform.

• Identify & analyze key employee behaviors for platform adoption and new AI work methodologies, analyzing underlying motivations, barriers, and triggers. Contribute to developing compelling value propositions to inspire and drive platform engagement across all markets.
• Design and implement targeted behavioral interventions (nudges, defaults, feedback loops, social norms) directly within the platform experience and communication strategies, enhancing Employee and Client Experience. Collaborate with Service Designers to integrate behavioral insights into employee journey maps and with Instructional Designers to improve learning program engagement and retention for AI ways of working.
• Collaborate with researchers to rigorously measure the effectiveness of behavioral interventions on platform usage and new ways of working. Analyze complex data, present clear, actionable findings, and contribute to ethical guidelines for interventions. Support monitoring individual and team progress.

Reporting To

Lead Behavioral Designer (who reports to the Senior Director, Strategic Design).

Team & Location

Change and Enablement team. Location: Berlin or London.

What you'll need

• Dedicated experience applying behavioral science in practical settings (e.g., internal product adoption, change management, learning).
• Proven experience with experimental design and statistical analysis in real‑world applications.
• Strong foundational knowledge of behavioral economics, psychology, human‑computer interaction, or related fields.
• Ability to translate complex behavioral theories into actionable design solutions that address organizational challenges and drive measurable change, specifically for AI ways of working, Agentic E2E vision, and enhancing Employee/Client Experience.
• Strong analytical, problem‑solving, and communication skills, with a demonstrated ability to articulate complex behavioral insights clearly and persuasively.

Who you are

We value openness, optimism, and extraordinary collaboration. You thrive in inclusive, creative, and innovative environments, and you’re eager to drive transformative change through behavioral design.

Benefits & Perks

• Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.
• Scale and opportunity – Opportunity to influence and complete projects at an unparalleled industry scale.
• Challenging and stimulating work – Unique projects and the chance to join a group of creative problem solvers.
• Hybrid working – Teams work in the office around four days a week. Accommodations and flexibility are discussed during the interview process.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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