Senior Brand Manager, Global Brand Campaigns

Job Description

If you flourish with creating impactful global campaigns that inspire millions, this could be your next big adventure! Join us to lead the development of the LEGO Group’s largest annual brand campaigns — bringing creativity, purpose, and play to life on a global stage.

We offer a hybrid working model called Best of Both – three days in the office and up to two days from home. Please note that relocation assistance is not available for this position.

Core Responsibilities

• Lead the end-to-end briefing, development, and delivery of key global LEGO Brand campaigns.
• Develop and manage campaign resourcing plans – including budget, team structure, and project timelines.
• Oversee all creative communications to ensure they align with campaign strategy and objectives.
• Act as the central connector for marketing, enabling, and planning teams to ensure alignment.
• Proactively lead campaign workflows, ensuring projects are delivered on time and within budget.
• Working closely with the Senior Campaign Operations Manager, coordinate communications and troubleshoot issues across various collaborators – such as local marketing teams and executive leadership.
• Capture insights and important findings to consistently improve campaign effectiveness and efficiency year after year.

Do you have what it takes?

• Proven marketing experience with a strong track record in delivering complex, integrated campaigns across multiple markets.
• Experience working within a global brand and a fast-moving, matrixed organization.
• Exceptional organizational skills and attention to detail.
• Demonstrated proficiency in crafting and implementing new procedures and encouraging consensus among diverse collaborators.
• Skilled at navigating complexity and turning multiple priorities into a clear, cohesive plan.
• Excellent communication and presentation skills – able to distill complex information and inspire confidence.
• A proactive, resilient self-starter who takes initiative, mobilizes others, and overcomes challenges with energy and focus.
• Proven ability to influence, collaborate, and build trust at all levels.

Nice to Have

• Experience bridging brand, creative, and commercial teams.
• A strong understanding of pop culture and youth trends.
• Comfort working in fast-paced environments with a broad range of responsibilities.
• Experience inspiring change and new ways of working.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Seniority level: Mid‑Senior level

Employment type: Full-time

Industries: Manufacturing

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