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Overview

Senior Brand Manager - Royal Kennel Club (RKC)

Location: London & Hybrid (2 days a week in our London offices)
Department: Revenue & Brand
Reports to: Head of RKC (Revenue & Brand)
Salary: £52,500 - £57,000 DOE
Contract Type: Full-time

Help us honour our heritage while shaping our future.

The Royal Kennel Club is a cornerstone of the UK's dog community - rich in history, trusted by generations, and ready to evolve. We're looking for a Senior Brand Manager who can protect our legacy while repositioning the brand to connect with new audiences and inspire pride among our members.

This is a role for someone who understands the power of storytelling, the importance of community, and the impact of thoughtful, strategic marketing.
What You\'ll Be Doing

Responsibilities

• Translating our brand repositioning strategy into compelling campaigns and activations.
• Reinforcing our heritage while driving modern relevance and engagement.
• Leading cross-functional teams to deliver integrated marketing across digital, print, and experiential channels.
• Supporting membership growth and enhancing the experience for our community.
• Driving awareness of our club facilities and services to unlock new revenue streams.

Qualifications

• Experience in brand strategy and campaign execution.
• A strong background in managing heritage brands and expanding into new markets.
• Product marketing expertise and a collaborative mindset.
• Commercial awareness and confidence in managing budgets and performance.
• A deep appreciation for the pedigree dog world and its values.
• A Bachelor\'s Degree in Marketing or related field is a plus

Benefits

This is your chance to help shape the next chapter of a prestigious institution. You'll be part of a team that's passionate about dogs, proud of its history, and excited about the future.