Overview

Position: Senior Brand Manager

Location: Southwark, London, Hybrid

This is a standout opportunity to lead and grow two of our most important brands in the UK and Ireland: Flora — our flagship brand — and ProActiv, our Better-For-You powerhouse. As a Senior Brand Manager, you’ll have full P&L ownership and be empowered to drive strategy across the full marketing mix (6Ps) — from insight-led communications to innovation, shopper activation and commercial alignment. You’ll report directly to the UK & Ireland Head of Marketing and lead a small but high-impact team, working closely with local and central functions across Sales, RGM, Category, Innovation and R&D. This is a career-defining role in a high-energy, high-accountability environment — perfect for someone who thrives on ownership and delivering results.

About Flora Food Group
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

What Does It Take to Be Successful? We’re looking for a results-driven, insight-led brand leader with a passion for consumer-first marketing and commercial excellence. You’ll thrive in a fast-paced, agile environment and be excited by the opportunity to make a real impact.

Key Responsibilities

• Brand Strategy & Growth: Own and lead the UKI strategy and positioning for Flora and ProActiv, aligning with regional and global direction. Develop and deploy consumer-first growth plans across the 6Ps, based on insight and market trends. Build joint business plans and selling stories for grocery retailers including Tesco, Asda, Sainsbury’s and Morrisons.
• Performance, Budget & Activation: Deliver a robust A&P investment strategy, covering media, digital, shopper marketing and loyalty activations. Set and track clear KPIs for brand performance, with proactive actions to optimise results. Use data to drive decision-making and establish scorecards that bring visibility and focus across functions.
• Cross-functional Collaboration: Foster strong working relationships across Category, RGM, Sales, Innovation and R&D teams. Ensure seamless alignment across brand and customer initiatives to drive joint value creation.
• People Leadership: Inspire and support your direct report, providing clear goals, development and regular feedback. Champion a high-performance, high-ownership culture within your immediate team and across the broader function.

What’s Next? If you’re an ambitious, insight-led brand marketer ready to take the lead on two powerhouse brands — Flora and ProActiv — this is your chance to drive real impact. Big brands, big ambitions — and a big opportunity to deliver results.

Application Deadline: 24th October 2025

Contact: For questions, you can reach out to Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399 or email at richard.hodgson@florafg.com

EEO & Diversity Flora Food Group is dedicated to building an inclusive and diverse workplace. We recruit based on values, qualifications, performance, skills, behaviours, experience, and knowledge. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.