We are seeking an experienced Campaigns and Media Manager to join the growing Popeyes UK Marketing team and support our brand growth, focusing on increasing brand awareness, consideration and conversion through insightful and innovative media and campaign planning and delivery. With new global chicken brands entering the UK next year with big budgets and an ambition to take on the current QSR stalwarts, we are looking for someone who understands how to build challenger brands disruptively to make smaller budgets work impactfully and efficiently. We want to zag where the traditional brands are zigging, we want to create whiplash and a smile amidst everyday routines. The successful candidate will manage our media agency (and brand media budget) and be responsible for owning how, why and when Popeyes 'shows up' in paid media from brand campaigns and new store openings, local support and an always on approach. We are seeking someone who is comfortable with strategic planning as well as overseeing day to day delivery in a fast-paced, agile business. The role also provides key support to the Head of Brand Marketing in delivering the Brand & Marketing Plan so we are looking for candidates with experience in planning and delivering campaigns across owned and earned as well as paid.

What you'll do

• Own our media strategy and lead day-to-day management of our media agency and budget
• Shape a full-funnel media plan that drives awareness, consideration, and conversion
• Deliver bold, creative, and efficient campaigns across all channels - from brand to performance
• Work hand-in-hand with digital and brand teams to ensure joined-up planning and delivery
• Use data and insight to optimise campaigns and inform future strategy
• Lead media measurement and effectiveness, identifying what's working and what's next
• Drive innovation and challenger thinking to ensure we stand out from the crowd
• Support nationwide campaigns, local marketing, and new store launches
• Build strong relationships across the business, inspiring teams and agencies alike

Qualifications

• Proven experience leading media and campaign strategy in a fast-paced, customer-facing industry (QSR, retail, or FMCG ideal)
• 6+ years of experience in media planning/buying (agency or in-house)
• Strong track record managing significant media budgets (£2m+) and delivering ROI
• Deep knowledge of through-the-line media planning and measurement frameworks
• A curious, creative, and commercial mindset with a flair for challenger brand thinking
• Strong communicator and relationship builder, comfortable presenting to senior leaders
• Passionate about great food, bold brands, and making things happen

Benefits

• Competitive salary and performance-based bonus
• Hybrid working (min 3 days a week in Ealing)
• Benefits platform including gym discounts and cycle-to-work scheme
• Private healthcare and life assurance
• Generous annual leave plus your birthday off
• Career progression opportunities within our fast-growing brand
• Free chicken!

At Popeyes everyone counts, it's one of our values and something that sits at the core of who we are. We believe inclusivity and respect are at the heart of all we do and we strive to create a place where everyone can be their true self. This is why we assess each application on the aptitude to do the job and nothing else.