Overview

Senior Content Manager - England to lead the England national football team's video content strategy across owned (app/web) and operated (social media) channels. Craft and execute a dynamic, phased video content strategy that captivates the audience and tells compelling stories from England's senior and development teams, driving commercial growth.

Responsibilities

• Lead on England's video strategy: set and improve standards, drive creativity; ensure all video content adheres to brand guidelines, quality standards, and platform-specific requirements.
• Manage and mentor a team of direct reports, overseeing performance and development.
• Develop and execute the comprehensive video plan for owned platforms, aligning with overall business objectives through audience growth, engagement and retention goals.
• Monitor the performance of video content, using data and audience feedback to inform decision-making.
• Drive innovation to increase the scope, volume and quality of video at significant milestone events and during international tournaments.
• Collaborate with colleagues across Strategy and Operations, Broadcast, Marketing and Digital Technology teams to align on strategy, resourcing and deliverables.
• Understand and recognise the role of content in driving commercial growth for The FA, employing strategies and tactics that drive such outcomes (e.g. revenue generation and data acquisition).
• Oversee budget utilisation, ensuring resources are used in a strategic and well-planned way.
• Manage relationships with external suppliers, production companies and freelance talent, where required.
• Continually develop a network of creative vendors and suppliers to support the creation of innovative output.
• Communicate industry trends and share best practices across the department.
• Execute additional tasks as required to meet the FA's changing priorities.
• Comply with all company policies and procedures to ensure the highest standards of health, safety, and well-being.
• As part of The FA's commitment to a safe environment, every employee will be required to complete a DBS check. The level of the check will be based on the activity of the role and in line with legislation and government guidance.

What are we looking for?

Essential for the role:

Knowledge

• Technical specifications, best practices, and audience consumption across owned and operated platforms.
• Current trends in digital storytelling, mobile video consumption, and the evolving landscape of owned & operated platforms, including commercialisation.
• Willingness to innovate and embrace new technology/emerging trends/AI to enhance creative content.

Experience

• Previous experience in a role that required a balance of creative direction and strategic, data-driven decision-making for video content.
• Proven track record of managing a full video production lifecycle, from ideation through to final delivery.
• An in-depth understanding of capturing content with sporting teams/talent (clubs, rightsholders, broadcasters).
• Demonstrable experience in managing and mentoring creative teams, fostering a collaborative and innovative environment.
• Evidence of an existing network of creative vendors/suppliers/individuals that can enhance the creative and production values of video content.

Skills

• Expertise in producing highly engaging video content.
• Lead multi-platform video content strategies.
• Driving creativity across multi-functional channels (both owned and operated).
• Strong project management and organisational skills.
• Excellent communicator able to build and manage relationships with a broad range of stakeholders and communicate creative concepts clearly.
• Good analytical skills, able to use performance metrics and user data to inform content strategy and optimise video output.
• Highly creative, passionate about content and standards.

Technical

• Microsoft 365.
• Asana/Trello/comparable work management tools.
• Familiarity with editing suites (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics software (e.g., After Effects). Able to direct an editor and provide timely, detailed feedback.
• Video analytics tools (e.g., YouTube Analytics, in-app analytics dashboards).
• Video content management systems for uploading, organising, and publishing content.

Beneficial to have

Knowledge

• Understanding of audience acquisition, retention, and community-building strategies specific to video content.

Experience

• Direct experience working with app-based content delivery and understanding the user experience within owned platforms.
• Evidence of driving commercial growth/returns through content production, such as through paid memberships or licensing.

What's in it for you?

We offer unique office spaces under Wembley National Stadium and access to St. George's Park in Staffordshire. We provide a competitive salary and opportunities to grow, plus a range of benefits including:

• Event day tickets at Wembley Stadium and regular internal events to support wellbeing.
• Free, nutritious lunches at Wembley Stadium and St. George's Park.
• Free private medical cover.
• Contributory pension scheme.
• 25 days annual leave (full-time), additional volunteering days, and a hybrid working model.

For more information on working at The FA, visit our FA Careers page. The role currently operates in a hybrid model with part on-site and part remote work. The contractual location is listed on the FA Careers page.

We are an equal opportunities employer and promote inclusion and diversity. If you have accessibility requirements, please mention them in your application. DBS check will be completed as part of the safeguarding process.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing, Public Relations, and Writing/Editing

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