The Role

At Charles Tyrwhitt, our purpose is to “Make it easy for men to dress well,” and we can’t do that without our specialist teams.

We are currently seeking a Senior CRM Manager - Campaigns to work with Aurelie from our Retention Marketing team.

What you will be doing

The Senior CRM Manager – Campaigns oversees a team of 5 and is responsible for developing and executing our core BAU marketing and promotional strategies across email, SMS, and offline direct mail. This role offers an exciting opportunity to join a high-performing performance marketing team, reporting directly to the Head of Trading & Retention Marketing for the UK, Germany & Rest of World.

This position is ideal for someone with experience in strategic end-to-end email and offline campaigns, leadership skills, and the ability to coach a small team to success.

The role requires a data-driven, analytical mindset to manage audience segmentation, campaign setup, and analytics within a performance-focused reporting framework. Creativity, brand affinity, attention to detail, and enthusiasm for marketing are essential to deliver relevant, efficient, and profitable campaigns, especially targeting our highly engaged Active customer segment.

What we are looking for

At CT, our work is guided by our 3 BE’s: “BE the BOSS,” “BE the CUSTOMER,” and “BE the BEST.” We value collaboration and proactive, hardworking individuals who are drivers of change.

Required Skills and Experience

• Extensive experience and interest in CRM.
• Proven ability to manage or mentor a small team, inspiring growth and efficiency.
• Experience with CRM/ESP platforms (Bloomreach or similar preferred); SMS, eCommerce, and direct mail experience are advantageous.
• Strong analytical skills to interpret campaign data, communicate insights, and optimize strategies.
• Ability to manage multiple projects and oversee team tasks effectively.
• Deep understanding of customer psychology and marketing instincts to enhance retention performance.
• Excellent communication skills, both written and verbal, with the ability to collaborate across teams.
• A positive, proactive, and adaptable attitude.

What you can expect from us:

• Competitive salary and bonus scheme
• An entrepreneurial environment encouraging innovation and change
• Staff discount from day one, including The White Company
• Hybrid working model: 3-4 days in the office per week (Mondays in-office)
• Commitment to social responsibility and sustainability initiatives
• A vibrant social calendar with events and parties

Who we are

Nicholas Charles Tyrwhitt Wheeler founded the company over 30 years ago with a vision to produce better value shirts for all men. Today, we offer comprehensive wardrobe solutions, aiming to make dressing well accessible and effortless for every occasion.

Our headquarters is on London’s Jermyn Street, with offices in London Bridge, Manhattan, and a distribution and contact centre in Milton Keynes. We are committed to social and environmental responsibility, continuously seeking improvements in our impact.

‘I am Proud and Free to be me!’

We celebrate diversity and entrepreneurial spirit among our Tyrwhitteers, fostering a culture aligned with our 3 BE-liefs: “BE the BOSS,” “BE the CUSTOMER,” and “BE the BEST.”