Overview

We\'re looking for an analytical and business-minded Senior Data Analyst to join our fast-growing team at Dignity. Sitting within the central Analytics function, you\'ll play a critical role in unlocking insight from data to support smarter decision-making across the organisation. Reporting to the Analytics Manager, you\'ll work cross-functionally with teams such as Finance, Operations, and Digital to translate complex datasets, stakeholder input, and business needs into actionable insights. Whether it\'s supporting digital transformation, improving service delivery, or driving internal efficiencies, you\'ll help shape our data-driven culture and ensure evidence-based decisions are embedded into how we work. This is a high-impact role for someone with strong SQL and data visualisation skills who thrives on solving problems, influencing change, and making a meaningful difference through data.

Responsibilities

• Analyse complex datasets to uncover trends, insights and opportunities for improvement across the business.
• Use SQL to extract, validate and compare data across systems, ensuring high accuracy and consistency.
• Build and maintain dynamic dashboards and reports using tools such as Tableau to support decision-making.
• Collaborate with stakeholders to understand data needs, define metrics and deliver clear, insightful analysis.
• Maintain rigorous QA processes to ensure data integrity and reliability in all reporting outputs.
• Support operational and strategic planning by collating and interpreting performance metrics.
• Identify opportunities to automate and streamline reporting processes, reducing manual effort and improving scalability.
• Present findings and recommendations in a compelling and accessible way to both technical and non-technical audiences.
• Manage relationships across the business, including senior stakeholders, with professionalism and confidence.

Qualifications

• 3+ years\' experience in a similar analytics or BI role.
• Advanced SQL skills with a strong understanding of data structures and modelling best practices.
• Proven ability to work with large, complex datasets to produce actionable insights.
• Proficient in data visualisation tools such as Tableau, Looker Studio, or similar.
• Strong commercial awareness with an understanding of how data supports business strategy and operations.
• Highly organised, detail-oriented and capable of managing multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder engagement skills - comfortable working with senior leadership.
• Experience in Python/R is advantageous but not essential.
• Advanced Excel and strong general IT skills (PowerPoint, Word, Outlook etc.).

About Dignity

At Dignity, we\'re here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we\'re proud to support people through some of life\'s most difficult moments. With over 500 funeral homes across the UK, we\'re a trusted presence in local communities, operating under respected and well-known local names. We offer personal and attentive service tailored to each family\'s needs and wishes. We\'re also part of the wider Dignity Group, uniquely positioned to support every aspect of end-of-life planning and care. This includes:

• Our Crematoria and Memorials Group, managing 45 crematoria nationwide
• Dignity Funeral Plans, giving people peace of mind by planning ahead
• Farewill, a leading provider of online wills and probate services

Together, our goal is simple: to provide families with continuity, care and clarity - from planning and preparation through to the funeral itself, and beyond.

Benefits

• Up to £60,000 per annum
• 25 Days Holiday + Bank Holidays
• BUPA Healthcare (Self)
• x2 Life Assurance
• Pension Scheme
• Hybrid flexible working (3 days in our Sutton Coldfield office)