Overview

About the role

As a key member of the Marketing team, you'll drive revenue growth from existing customers across UK and Ireland through data-driven demand generation. Working directly with the Chief Marketing Officer, Demand Gen team and collaborating with the rest of the Marketing and Commercial Team, you'll architect and execute multi-channel demand generation campaigns focused on customer retention, expansion, and cross-selling opportunities. This role requires close partnership with account management and customer success teams to establish aligned revenue targets and customer engagement metrics, while ensuring data-led decision-making supports the annual targets. Additionally, you'll collaborate with other Demand Generation roles to optimise campaigns across the business, coordinating with teams focused on new business acquisition and the public sector.

Your expertise in existing customer marketing demand generation will be fundamental to achieving the organisation's customer lifetime value objectives and overall revenue goals. You will be required to visit our Peterborough and Watford offices at least once per week.

Responsibilities

• Deliver the annual lead generation targets for existing customer revenue growth as agreed with the CMO, Customer Success and Account management function
• Develop and execute comprehensive customer retention and expansion strategies to maximise customer lifetime value and meet revenue objectives
• Design and implement integrated multi-channel marketing campaigns focused on cross-selling, upselling, and renewal opportunities leveraging the relevant channels
• Establish effective relationships with account management and customer success teams to ensure aligned messaging and campaign effectiveness
• Partner with other teams (product marketing) to create compelling value propositions for the existing customer base
• Drive testing initiatives to understand customer behaviour, identify expansion opportunities, and optimise strategies for continuous performance improvement
• Coordinate with other demand generation teams to ensure consistent messaging and optimal resource allocation across the entire customer journey
• Own marketing analytics and reporting, including developing KPIs for existing customer initiatives, providing insights on campaign effectiveness, engagement metrics, and revenue attribution

Skills & experience

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field or 5+ years of B2B marketing experience with at least 3 years focusing on customer demand generation
• 3+ years of people management experience leading marketing teams
• Proven track record of achieving and growing pipeline and revenue within a customer base

Technical Skills

• Proficiency in marketing automation platforms (Marketo, HubSpot, or similar)
• Strong experience with CRM systems, preferred Netsuite. Hubspot
• Expertise in digital marketing tools and analytics platforms (Google Analytics, LinkedIn Ads, etc.)
• Demonstrated ability to analyse complex marketing dashboards and attribution models

Required Competencies

• Strong understanding of B2B upsell / cross sell journey and modern demand generation tactics
• Proven ability to develop and execute account-based marketing (ABM) strategies within the customer base
• Track record of successful collaboration with customer success and account management teams

Preferred Skills

• Experience in SaaS or technology industry marketing
• Knowledge of industry-standard marketing metrics and KPIs
• Strong project management and prioritisation abilities

Benefits & culture

At Zellis we create market-leading HR & Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi-award-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK & Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

• Unstoppable together.
• Always learning.
• Make it count.
• Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR & Payroll software and services.With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

• A competitive base salary.
• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension scheme with company contributions up to 8.5%.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.