Senior Digital Experience Associate (CRO)

Company Description

Forbes Advisor helps readers turn aspirations into reality by offering trusted advice and guidance so they can make informed decisions and focus on what matters to them. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor has decades of experience across geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales, covering consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Advisor is hiring! We are looking for a Senior Digital Experience Associate to join our Growth Team.

Responsibilities:

• Proactively leads and ideates conversion rate optimisation (CRO) cross-functional projects with functional teams and leaders to develop new products, journeys and landing page experiences for users.
• Owns the ‘Digital Experiences Cycle’ end-to-end to ensure ideation is hypothesis-driven and insights are scaled across company verticals/products. This includes ideation, experimentation, post-test analysis, scaling and leading coordination with stakeholders across the company.
• Develops optimisation strategies across the site using internal quantitative data and qualitative user data to define user behavior and influence it.
• Proactively looks for new opportunities of growth.
• Analyzes on-site performance against core KPIs aligned with broader business goals.

About You

• At least 3 years of experience in a CRO, Product, Product Analytics or User Experience (UX) role with emphasis on on-site optimization and feature development.
• Expert knowledge of Google Analytics and/or Big Query SQL to analyze hit-level data (one or both).
• Ability to blend quantitative and qualitative data to understand how and why users behave.
• Knowledge of statistics and implementation for large-scale experimentation, ensuring best practices throughout the optimisation process.
• Experience conducting A/B and multivariate testing, preferably with a large experimentation platform (e.g., Optimizely, VWO, AB Tasty).
• Experience leading small teams on large-scale projects.
• Ability to liaise with stakeholders to produce different strategies.
• Understanding of user behavior and key metrics to influence it.
• Excellent problem-solving and analytical skills.
• Ability to prioritise across different projects to focus on high-impact work.
• High attention to detail.
• Comfortable working collaboratively with teammates across multiple geographies and time zones.

Nice to Haves

• Experience with user testing platforms and developing interviews and surveys.
• Strong knowledge of SQL, Tableau and GA4.
• Prior experience using Notion.
• Knowledge and experience using a custom CMS.

Benefits

• Competitive compensation package
• Health, dental and vision insurance
• 401K – company match
• Fully remote team with location-specific arrangements
• Unlimited time off
• Third Friday of the month closed

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.