Company Description

Chinti & Parker is a London based company, dedicated to creating luxuriously crafted women\'s contemporary knitwear. The brand uses the softest cashmere, finest cottons, and lightest merinos to create timeless and playful pieces that bring effortless style.

Role Description

The business is seeking an organised and dynamic individual to fill the position of Senior E-commerce Executive. The position is responsible for the day-to-day running and optimisation of the brand’s e-commerce websites, ensuring a seamless customer journey, accurate product presentation, and strong trading performance. This role also manages site development projects, product merchandising, and supports growth across marketplaces. In addition, the Senior E-commerce Executive oversees photoshoots and sample management to ensure all digital assets are produced and delivered to deadline and standard for internal use & external partners.

Responsibilities

Support day-to-day operations of the DTC website and E‑Commerce channels, including but not limited to:

• Manage the daily activities and trading performance of 2 e-commerce websites, supporting marketplace activity and potential expansion to a third site, plus seasonal activities via pop ups and samples sale sites


• Analyse conversion, drop-off points, and customer retention; collaborate with the development team on UX improvements.


• Monitor and implement A/B tests and track campaign health.


• Oversee the design and development roadmap, managing the Trello board and acting as lead contact with the web development agency.


• Monitor and manage the upload and merchandising of all products, including writing descriptions, images, videos, metafields, and tags, ensuring accuracy and launch readiness.


• Manage apps and integrations necessary for running an ecommerce business daily


• Deliver weekly and monthly e-commerce reporting, highlighting opportunities and performance trends.


• Conduct regular e-commerce checks to ensure functionality, accuracy, and optimal trading experience.


• Lead visual merchandising across digital platforms, ensuring consistency and alignment with brand strategy.


• Drive SEO and technical improvements in collaboration with external partners.


• Key contact for the web dev agency


• Maintain and track the e-commerce budget, ensuring accurate and up-to-date reporting.


• Management of a shoot list, required for ecommerce & 3rd party use across both model, video and flat shoots


• Line manager to Ecommerce Assistant

Qualifications

• 3+ years of experience in an e‑commerce role using Shopify


• Comfortable using CMS platforms (Shopify).


• Highly organised with a proactive mindset and strong attention to detail.


• Able to manage multiple tasks and communicate clearly across teams.


• Basic understanding of web analytics and E‑Commerce metrics.


• A keen interest in online retail and DTC brand growth.


• Highly personable and able to form great working relationships


• Great organisational skills


• Ability to work independently and use your initiative


• Experience in the fashion industry is a plus

What we offer

• Salary: £27,000-£30,000


• Hybrid working structure – office-based 3 days a week


• Access to a 24/7 confidential wellbeing helpline through our Health Assured EAP


• Staff discount & quarterly employee gift card


• Wonderful office space in Camden Town, Central London


• Holiday allowance


• Summer hours on Fridays