Senior e-Commerce Manager - B2B Publishing / Subscriptions

Senior e-Commerce Manager - B2B Publishing / Subscriptions

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Experienced Marketing Recruiter ️ Publishing, Events & Market Intelligence | Trusted Advisor, Mentor and Advocate for Providing Exceptional…

Senior e-Commerce Manager - B2B Publishing/Subscriptions - London

Salary c£70k Basic, plus strong benefits.

Hybrid working - 3 days per week in Central London office

We’re looking for a data-driven B2B Ecommerce Manager to transform our client's subscription funnels and supercharge sales for their digital platforms, network memberships, and events.

Your goal? To make sure first-time subscribers skip the solo plan and go straight for multi-user licences.

Your Mission

• Crack the code on customer journeys—from their first search to hitting ‘Subscribe’.
• Fine-tune landing pages, pricing, and calls-to-action to boost team subscriptions.
• A/B test everything (well, not everything, but you get the idea) to refine messaging and UX.
• Make subscribing effortless—no frustrating checkout experiences here!
• Encourage upsells, cross-sells, and multi-user plans with smart strategies.
• Team up with developers to keep the eCommerce platform slick and seamless.
• Track key metrics like conversion rates, bounce rates, and average order value (AOV).
• Dive deep into Google Analytics, Heap.io, and heatmaps to refine funnels.
• Share killer insights and recommendations that turn data into decisions.
• Make sure the subscription pages align with search-driven intent.
• Optimise high-traffic articles to drive more conversions.
• Work with content and marketing teams to create a seamless discovery-to-purchase flow.

Customer Experience & Retention

• Keep customers happy and engaged with smooth onboarding.
• Fine-tune team subscription processes, from user management to billing.
• Gather feedback and make purchasing even better.

What Success Looks Like

Higher conversion rates from article readers to subscribers.

Lower bounce rates and cart abandonment—smooth sailing all the way.

Actionable insights leading to measurable improvements.

More organic traffic converting to subscriptions—SEO, we love you.

What We’re Looking For

️ Experience: 5+ years in B2B eCommerce, CRO, or digital growth for subscriptions - MUST HAVE B2B EXPERIENCE!

️ Conversion Rate Expertise: You live for A/B testing, landing page optimisation, and checkout tweaks.

️ Data Wizardry: Google Analytics, Heap.io, Hotjar—you know your way around.

️ SEO & Content Savvy: You understand how organic traffic fuels conversions.

️ UX/UI Collaboration: You work seamlessly with designers and developers.

️ Project Management Pro: You can lead optimisation projects like a pro.

This is an exciting role with an amazing and growing international publishing brand in London. Apply now!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Information Technology, and Product Management

• Industries

  Book and Periodical Publishing, Technology, Information and Media, and Financial Services

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