Senior Events Marketing Manager – International B2B Conferences

Location: Central London (Hybrid – 2-3 days per week in office)

Salary: Up to £65,000 + 10% bonus + exceptional benefits package

Travel: Exciting opportunities to attend global events across the US, Asia, Europe & Africa

Why This Role?

Join a market‑leading B2B publishing and conferences powerhouse and take the reins of high‑value international events in the Global Technology sector. This isn't just another marketing role – it's your chance to shape world‑class campaigns, lead a talented team, and make your mark on a global stage.

What's in it for you?

• Competitive salary with 10% performance bonus
• 5 weeks' annual leave
• Health insurance, life insurance & excellent pension scheme
• Share options – invest in your future
• Season ticket loan & more perks
• International travel to premiere industry events
• Clear career progression within a multinational brand

What You'll Be Doing

As a Senior Events Marketing Manager, you'll be the driving force behind delegate acquisition and event success. Working closely with the Marketing Director, you'll craft and execute integrated campaigns that fill rooms and create buzz.

Your mission:

Drive Results

• Own delegate registration and attendance across our brand portfolio
• Design and deliver multi‑channel campaigns (email, social, search, telemarketing, partnerships) that convert
• Implement SEO and conversion rate optimisation for event websites
• Develop smart, data‑driven pricing strategies that maximise revenue
• Spearhead our inbound marketing transition with compelling content campaigns
• Build and grow our marketing database using Marketo
• Create social media strategies that build brand awareness and engagement
• Analyse performance across all channels and optimise the customer journey
• Partner with events teams to create winning marketing strategies
• Deliver insightful monthly performance reports to stakeholders

Be the Expert

• Monitor competitor activity and spot opportunities
• Own copywriting and proofing for all external marketing materials
• Standardise measurement frameworks and track essential KPIs
• Implement best practices and structured analytics across campaigns

Who You Are

• 5+ years in B2B events marketing – conferences are your bread and butter
• Team leadership – you've managed and mentored junior team members
• Campaign mastery – proven track record of successful multi‑channel campaigns
• Commercial acumen – you align marketing strategy with sales objectives and revenue goals
• Data‑driven mindset – you turn analytics into actionable insights

Technical Skills

• Confident with marketing technology: Marketo, Salesforce, Sprinkler, LinkedIn, Twitter
• Comfortable with CMS systems, Canva, basic Photoshop, HTML
• Strong working knowledge of Excel and Google Analytics
• Experience testing, measuring, and optimising channels for ROI

Your Approach

• Confident decision‑maker who assesses opportunities and risks effectively
• Strong communicator who can articulate metrics, challenges, and wins
• Curious learner eager to expand knowledge in marketing and the industries you serve
• Excellent at managing multiple priorities and keeping stakeholders informed

Bonus Points

• Experience with exhibitions
• Background in membership or community marketing
• Event commercialisation and launch experience

Who You'll Work With

You will collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.

Ready to Make Your Move?

If you're a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organisation where your expertise will be valued and your career can flourish.

Please note: Due to application volumes, if you haven't heard from us within 14 days, your application has not been successful on this occasion. Visit www.marketing-talent.co.uk for future opportunities.