Senior Events Manager- London/Hybrid- 12 Months- £400-£480 Umbrella

A global SaaS company are looking for an experienced Events Manager to join their team on an initial 12 month assignment.

Responsibilities:

• Manage and execute in-person, hybrid and virtual events (in partnership with Product Marketing, Customer Education Sales, etc.) to drive demand
• Build and maintain a comprehensive annual event calendar to support meeting lead generation and customer growth forecasts consistently throughout the year.
• Align with Brand marketing calendar.
• Work with outside agencies (experiential, etc.) and strategic partners
• Create detailed project plans (inclusive of training and contingency needs) to ensure flawless event production and execution
• Develop comprehensive cross-channel marketing plans to promote virtual events (pre-, during, and post) to achieve event objectives and KPIs
• Support life cycle marketing nurture campaigns by audience type across email, push, SMS and in product communications to achieve lead and conversion goals post-event
• Leverage positioning, messaging, buyer personas and other information to target segments and generate highly qualified leads.
• Rigorously manage, measure, and analyze all events, marketing campaigns and tactics driving to conversion rate increases and funnel optimization.
• Manage and reconcile event budgets monthly
• Analyze outcomes, provide insights and present results to facilitate sound decision-making.
• Collaborate/participate in planning and reviews with senior marketing leaders and cross-functional partners.

Skills/Experience:

• You have 8+ years hands-on experience in in-person & virtual events and lead generation.
• You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including agency partners, Sales teams and Event Organizers.
• You have both hybrid and virtual events management experience and are also well connected in the B2B Events world (a plus).
• You possess knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing.
• You have a proven track record with managing pipeline generation, lead scoring, and managing integrated demand generation campaigns from concept to ROI analysis.
• You are relentlessly data driven; focus on funnel optimization and optimization of the sales and marketing process.
• You have a competitive spirit with a strong bias for action for constant rapid testing, learning and iterating and have proven examples of how you have used this to deliver meaningful results.
• You are a self-starter and thrive when building something new, whether it's initiating and leading efforts, projects and programs.
• You are extremely organized, dependable and a stickler for the details.
• You are flexible and adaptive to change with the ability to multitask in a fast-paced environment.
• You have prior software industry experience with B2B marketing; experience with SaaS based marketing solutions a plus

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK.