Overview

We’re looking for a strategic and hands-on Senior Global CRM Programme Manager with proven expertise in Braze, exceptional project delivery skills, and a data-driven mindset. This role will lead the management and delivery of high-impact CRM projects across multiple markets, ensuring seamless execution, stakeholder alignment, and measurable performance improvement throughout the customer lifecycle. You’ll work cross-functionally with Marketing, Product, Data, Client Services, and Regional teams, owning project delivery from inception to go-live, ensuring initiatives are executed at scale with precision and measurable business impact.

Key Responsibilities

• Lead end-to-end delivery of global CRM initiatives, from scoping and planning through execution and optimisation
• Drive cross-functional teams to implement complex lifecycle programs and CRM use cases in Braze (Canvas, segmentation, personalization, messaging)
• Ensure delivery milestones, budgets, and scope are achieved using structured project management methodologies (Agile, Jira, Asana)
• Align technical and non-technical stakeholders on project requirements, dependencies, and resources
• Manage sprint planning and provide regular status updates across teams

Braze Implementation & Campaign Execution

• Act as the subject matter expert for Braze, ensuring effective use of advanced features (Liquid logic, Canvas flows, segmentation)
• Oversee the execution of multi-channel campaigns (email, push, SMS, Line, etc.), ensuring global consistency and compliance with data/privacy standards
• Partner with Product, Tech, and Data teams on integrations and data pipelines powering CRM operations

Data, Reporting & Optimisation

• Use customer data to drive targeting, segmentation, and personalisation strategies
• Monitor and analyse campaign performance, delivering insight-driven recommendations to improve outcomes
• Work closely with Tech and Analytics to ensure clean, reliable data flows enabling automation at scale
• Design and run A/B and multivariate tests to optimise messaging, journeys, and lifecycle touchpoints
• Maintain global CRM dashboards and scorecards for senior and regional stakeholders

Requirements

Must-Have

• 5+ years' experience in CRM programme or lifecycle marketing roles, with a strong end-to-end project delivery track record
• Deep, hands-on Braze expertise (Canvas, Liquid, segmentation, personalization)
• Proven project management skills leading complex CRM and MarTech initiatives
• Strong analytical mindset, comfortable leveraging data to drive decisions and communicate impact
• Commercial acumen with ability to link CRM strategies to business KPIs (LTV, retention, engagement)
• Experience working across global, matrixed organisations
• Excellent stakeholder management, communication, and problem-solving skills

Preferred

• Familiarity with tools such as Segment, Snowflake, Tableau
• Knowledge of data privacy, compliance, and customer data management best practices (e.g. GDPR)

What We Offer

• A key leadership role in building and scaling global CRM capabilities
• A fast-paced, collaborative environment focused on innovation and results
• Opportunities to work with cutting-edge CRM and data platforms
• Global exposure and cross-functional collaboration with talented teams worldwide

Guidelines for Hybrid/Home Office

• Hybrid working arrangement with up to 60% Home Office possibility for those within commutable distance of the London office
• A secure home office at your confirmed address
• Minimum internet speeds checked during recruitment and onboarding; option to work from the office

Benefits

• Competitive salary dependent on experience
• Hybrid or remote working options
• Paid time away, including a paid day each year to volunteer
• Paid Sabbaticals after five years of service
• Lucrative loyalty rewards and pension
• Remote working holidays and employee discounts
• Be part of a global, inclusive team with genuine career opportunities

Commitment to Diversity

We encourage diverse philosophies, cultures, and experiences and are dedicated to creating an inclusive work environment. All hiring decisions are based on merit, competence, performance and business needs.

Apply before 20 September 2025 and let's build the future of CRM at Ten Group together. We may close the job advert early if we receive a high volume of strong applications; please apply soon.