Senior Manager Customer Relationship Management

This range is provided by Digital Waffle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Salary - Up to £65,000

Location - London (hybrid)

Overview

Digital Waffle has partnered with a rapidly expanding marketing agency to find a seasoned CRM Manager. As a CRM Manager you will be instrumental in delivering and expanding our Customer Experience services for clients. You will ensure that client strategies are executed to the highest standard.

Responsibilities

• Strategic Thinking & Insights – Develop CRM strategies for clients by analysing customer, campaign, and channel data to identify opportunities that shape and enhance overall strategy.
• Analytical Thinking – Apply a highly analytical, KPI-driven approach to inform decision-making and uncover opportunities.
• Retention Strategy – Design and execute retention strategies to maximise customer lifetime value, utilising multi-touch, multi-channel communications, including email, push notifications, in-app messaging, SMS, and on-site messaging.
• Segmentation – Build and implement multi-dimensional customer segmentation to reduce churn, deliver personalised experiences, and tailor communications.
• Software Proficiency – Skilled in auditing and optimising CRM platforms such as Mailchimp, HubSpot, Salesforce, Klaviyo, Emarsys, and Dotdigital.
• Testing & Optimisation – Develop automation and testing strategies to boost conversion rates and engagement.
• Data Protection – Knowledgeable in GDPR compliance, providing guidance for implementation and ensuring customer data processes align with best practices.
• Pitching – Experienced in pitching and securing work, contributing as a CRM expert on pitch teams.

Requirements

• Strategic Thinking & Insights
• Analytical Thinking
• Retention Strategy
• Segmentation
• Software Proficiency
• Testing & Optimisation
• Data Protection
• Pitching

To apply, please follow the links.