Senior Manager, Product & Growth Marketing

Location

London

Employment Type

Full time

Location Type

Hybrid

Department

Brand

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human‑led, tech‑enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Meet the team!

Reporting to the Chief of Brand, you’ll play a pivotal role in connecting a strong, established brand with an evolving, innovative product. As Senior Manager for Product & Growth Marketing, you’ll lead cross‑functional efforts that transform product innovation into compelling, measurable stories, driving acquisition, activation, and retention across global markets. You’ll be the strategic bridge between brand and product, ensuring every campaign reflects our learners’ real progress and strengthens Preply’s position as the go‑to platform for language learning worldwide. You’ll own initiatives that shape how millions of learners experience growth, expanding visibility, experimenting with the future of AI, and elevating how we tell our product story across every stage of the learner journey.

What you’ll be doing:

Product Positioning & Storytelling: Drive growth in learners, revenue, and GMV, leveraging a deep understanding of learner behaviours and the ability to craft compelling product narratives that communicate Preply’s value and differentiation.

Go‑to‑Market & Lifecycle Strategy: Lead go‑to‑market (GTM) plans for new features and initiatives. Develop and execute a comprehensive, multi‑channel marketing strategy that optimises acquisition, activation, and retention. Ensure messaging effectively highlights product value and aligns across the entire learner journey.

Brand & Product Awareness: Strengthen Preply’s global brand by connecting product innovation to brand storytelling. Identify partnership opportunities and initiatives that reinforce brand recognition and establish meaningful connections with learners and tutors.

Cross‑Functional Collaboration: Ensure implementation of product marketing initiatives by closely coordinating with Brand, Growth, Product, CRM, Content, Performance Marketing, SEO, and Influencer Marketing teams. Drive alignment between product launches, marketing campaigns, and customer insights to improve efficiency and consistency.

Insights & Performance Measurement: Monitor and analyse campaign performance, integrating customer, market, and competitive insights to inform positioning and messaging. Attribute clear ROI to marketing activities, linking results to product adoption and engagement metrics. Use insights to refine strategy, improve efficiency, and amplify impact.

What you need to succeed:

At least 8–10 years of experience in product marketing and growth marketing, ideally within growing and/or marketplace environments.

Ability to translate complex product features into engaging narratives that resonate and drive action.

Analytical and structured thinking, capable of managing complex projects and end‑to‑end go‑to‑market plans while attributing ROI.

Demonstrated expertise in positioning, messaging, and launch strategy, particularly within B2C marketplaces or subscription models.

A customer‑ and market‑centric mindset, with the ability to prioritise the learner’s experience and connection with the brand.

Proactive approach to tackling challenges in dynamic environments.

Passion and curiosity about education, language learning, and technology‑driven product innovation.

Why you’ll love it at Preply:

Open, collaborative, dynamic and diverse culture.

Generous monthly allowance for lessons on Preply.com.

Learning & Development budget, including time off for your self‑development.

Competitive financial package with equity, leave allowance and health insurance.

Access to free mental health support platforms.

Access to Gympass‑partnered wellness and gym centres throughout Spain to promote and support well‑being and physical health.

Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.